To those who were getting worried about the future of "Italianità", please, you shall not. 

When we think of Florence, Italy, our first thought is linked to Art, Renaissance, and yet again Art. What we find in Florence is a sense of "flourishing" blossoms, and Luisa Via Roma, an actual store since 1930 before its online version in 2000, represents that sense of unattainable beauty you get when-if you are from elsewhere. To the Florentines it comes as second-nature to be artistic, or so it seems. To the Italians it comes as easily to breathe fashion. Combine these two elements with online shopping, you don't need to worry for the design masters of the Northern lands to take the creativity palm anymore, sorry guys beauty and aesthetics are back here in the Southern land. In terms of efficiency, Italians are keeping up with a functional platform, fast worldwide delivery, liaisons with designers and bloggers. 

This latter point is the focus of Luisaviaroma.com. In our cyber world what's offered is fastly consumed, and sometimes we are lost like fish in a pond. To the question what makes this particular store different from any other  DOTCOM?

Identity. Creating a particular identity by selecting among brands is a difficult task. Be it a dress from Dior, shoes from Louboutin, a Borsalino hat, things that seem to have an identity of their own, in Luisaviaroma.com's wardrobe they seem to agree, the heaven of the mix and match upscale. Prices are definitely aligned with the word luxury, the feel is young and eclectic, the special capsule collections in collaboration with designers create a limited world with very few pieces that are carefully put on display.  

Why would you want your search result page to land here? Because there is nothing better than feeling special, having personality, in a world in which the internet has taken down the boundaries. This is the work of the buyers, we should congratulate them for showing us that taste and intellectual choices never go out of tradition, even online. The true concept store, although the term is largely in use nowadays, reflects just this philosophy. Start with having one on your shoulders, visit luisaviaroma.com.

Text by Acelya Yonac