22 years after we saw the self-lacing sneakers of the future shrink down to size around the foot of Michael J Fox's legendary character, Marty McFly, in Back to the Future II, Nike has finally released the much sought after footwear; The Nike Mag.
That moment, when Marty McFly's Nike laden feet became iconic, has been the desirable torment for film and sneaker fanatics alike and when the news that Nike was going to be recreating the shoe it wasn't a surprise that many hearts around the world skipped a beat. They have been created under the watchful eyes of Tinker Hatfield, the production designer who created the original for the film, and he will have made many fans proud.
The 2011 release capture the same LED lights with create the soft blue glow of the soles but, not that it makes they any less desirable, they do not self-lace. So, all of those who were hoping they could jump out of bed into these sneakers with minimal effort will have to think again. What the designers have done though is create the same contours and finish that is seen in the film to create a lace-less illusion. A Nike spokesperson said that, “he aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent Nike in the strap”.
Nike will release 1,500 of the 2011 Nike Mag sneaker and everyday 150 will be auctioned via eBay, with the proceeds going to the Michael J Fox Foundation, which helps sufferers of Parkinson’s disease like Michael J Fox himself. If you want to bag yourself pair then I suggest you follow suit and get yourself on eBay at 4:30am (GMT) and bid bid bid. Michael J Fox, who was on the Late Show with David Letterman, also said that “Whatever you pay for them, that’s gonna be double as Google Founder Sergey Brin and wife Anne Wojcicki are going to match up to 50 million dollars till 2012”.
Hatfield said the Nike Mag has proved to be one of the more difficult projects that the company has taken on and that the electrical systems, which illuminate the LEDs for up to five hours, have been incredibly challenging.
So if you, like me, are a huge fan of the films, a sneaker fanatic or charitable at heart then Nike, the Michael J Fox Foundation and eBay will be more than welcome to assist your footware needs. Who knows what other retro future ideas will be recreated during the next few years. Maybe flying cars and household robots are not far off…
And if you are not already excited, maybe this advert for the Nike Mag 2011 will get you excited.