If you are traceable, the good news is that from now on your favourite fashion items are as well. From the actual production part to the assembling, your trousers, your shirt or your iPod cover seem to have travelled the world more than once. The website to know about is sourcemap.org and to make the case real, we have mapped out the production path of SPIGA2’s young designers’ creations. sourcemap.org works as an interface between products and consumers, showing where your IKEA beds, iPods, Playstations and even bicycles come from. Icebreaker is a company that tags its products with special codes, it helps you to identify the route your item and its components went on. For instance, take a wool cardigan, thanks to these tracking tools you will know from which sheep and where this furry animal has travel to leave his “hair” for your cover-up to be made. Retailers follow the trend as showed by Marks & Spencer and Walmart's will to invest in this new technology. Of course, it is not only about transparency for the sake of transparency, it is a lot about communication… Viral marketing maybe?
As for you? What are you made of? Trace your own ingredients, make your own map and share it with us on twitter. Make sure to add a D&G store on your spot list…

Text by Yigit Turhan.
Sources: The Business of Fashion , The Fashion Collective.