You know where you come from. A cool blend, a lucky combination and 9 month later you land all wet in a nurse’s hands.
If you are traceable, the good news is that from now on your favourite
fashion items are as well. From the actual production part to the assembling,
your trousers, your shirt or your iPod cover seem to have travelled the world
more than once. The website to know about is
and to make the case real, we have mapped out the production path of SPIGA2’s
young designers’ creations.
works as an interface between products and consumers, showing where your IKEA
beds, iPods, Playstations and even bicycles come from.
is a company that tags its products with special codes, it helps you to identify
the route your item and its components went on. For instance, take a wool
cardigan, thanks to these tracking tools you will know from which sheep and
where this furry animal has travel to leave his “hair” for your cover-up to be
made. Retailers follow the trend as showed by Marks & Spencer and Walmart's
will to invest in this new technology. Of course, it is not only about
transparency for the sake of transparency, it is a lot about communication…
Viral marketing maybe?
As for you? What are you made of? Trace your own ingredients, make your own map and share it with us on twitter. Make sure to add a D&G store on your spot list…