Style Fashion > Super Luxury > The secretive designers: Objectified Date posted: March 24, 2009

The secretive designers: Objectified

New film “Objectified” documents the creative processes of some of the world’s most influential product designers. Jonathon Ive (Apple) and Marc Newson amongst others get their long overdue time in the celebrity spotlight.

Product designers rarely get the red-carpet treatment which is why this new document “Objectified” from director Gary Hustwit finally takes a look at the creativity at work behind everything from toothbrushes to tech gadgets.

The documentary takes a look at the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis taking a look at how the things they make impact our lives. Take a peek at the trailer below.

The film has just had its world premiere at the South by Southwest Film Festival festival in Texas which is being followed by premieres in NY on April 9th and London on April 16th (sold out at time of post). For more screening info see

For more on the film see

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