Although i have been working in Swide for 4 years, i always get emotional before the show, as though it was my first time!
My day usually starts 4 hours before the show backstage at the Metropol Theatre. The creative director of the design team meets me to explain the concepts, mood and details of the collection. In the mean I time start thinking about how to explain them to our Swide readers.
After the initial meeting, we go to see the actual clothes to view the details and craftsmanship in every item. As you’ve already seen, the FW13 collection is amazing! I can’t wait to tell you all its secrets on Swide.
For more backstage action visit my blog