2004: a soccer obsession is born

In the year 2000, Soccer players become icons of masculinity. Dolce&Gabbana starts its liaison with the sport that has the most followers in the world.

From one game to another, an international cup and national championships, going from the goal keeper’s door to the other team’s penalty area, the soccer players have to be very agile, they are new icons that reflect the contemporary masculine icon. In 2004, Domenico Dolce, who has always been a great fan of soccer, decided to bring together the brand Dolce&Gabbana with soccer and soccer players. Soccer players. Tragic heroes. They wander through their inescapable destiny that forces them to go through hard work and discipline. Always having to face lots of temptations that could lead to auto-destruction like a rockstar. A sort of contraposition. It keeps them anchored to tradition and the rigid discipline that goes with life in the field and lockers. It’s their triumph in the great stage of fame and mediatic success.

In 2004, Dolce&Gabbana signs the uniforms of A.C. Milan and turns its attention to the style and image of the masculine icons in 2000.

44 iconic figures in one book dedicated to the world of soccer.