In his work, “L’isola plurale”, Gesualdo Bufalino, a great connoisseur of Sicily and of being Sicilian, best described the distinguishing characteristics of Sicilian people: their personalities and vices, induced by history, climate and insularity.

“[…] So many Sicilies, why? Because Sicily has had the fate of finding itself, over the centuries, as the link between the great Western culture and the temptations of the desert and the sun, between reason and magic, between the storms of feelings and the heat of passion. Sicily suffers from an excess of identity and I do not know whether this is good or bad. 

[…] Every Sicilian is ultimately an unrepeatable incarnation of psychological and moral ambiguity.

This is what Dolce&Gabbana brought to the runway at the Metropol in Milan, a Sicilian carnival for the senses, with bright colourful prints and more stripes than a circus full of tigers. Messers Dolce & Gabbana did more than evoke the spirit of their cherished Sicilia in Milan, they brought the real thing. Featuring 75 authentic Sicilian men spotted on the streets, in bars, gyms, cafés around Sicily and cast as the protagonists of the Dolce&Gabbana Spring Summer 2013 fashion show.