The fittings for the fashion shows are always an intimate moment: no outsiders, no foreign cameras, no flashes... Just us, the Dolce&Gabbana family, working together to serve the best we can... 

(Paolo Anchisi @FORD, Domenico Dolce - Photo credit: Swide.com)

Yesterday, as we were all busy working for tomorrow's Dolce&Gabbana Menswear SS 12 show, we saw Domenico Dolce asking for the camera. Before we could understand what was happening, he was already shooting pictures of models wearing the new Dolce&Gabbana Men SS 12 collection. It was one of those magical moments where you feel like you are watching a change in history. It's Domenico Dolce, one of the two designers of Dolce&Gabbana, taking pictures of the exact collection that he designed together with Stefano Gabbana. How magical could it get?

We have the pictures in exclusive, and we're currently trying to see what kind of a strategy to follow within the digital media to share this content. We'll keep you updated.

Please write to info@swide.com for more information.