Dolce&Gabbana place a huge emphasis on tradition and on family, things close to the designer’s hearts and of course to every Italian out there. The Italian way of life, that of family, close knit community needs to be taken into account and valued by the luxury world too, and this is exactly what Dolce&Gabbana have done.

The new store has a strong family ambiance, warm, natural light, eclectic display cabinets and plenty of relaxation areas. The feeling one gets when entering is that of being welcomed into someone’s home, a family home. And that is where the concept pivots. The store retails menswear, womenswears (a collection of special pieces), the debuting childrenswear line, and Dolce&Gabbana Makeup.

The idea is that a modern family, of young, hip and lets face it, rich couples with children can spend a relaxing time pampering themselves in an environment which feels like home. The Italian lifestyle, the luxury Italian lifestyle of today’s young couples needn’t change once the family includes children. Vanity, in a positive sense, wanting to be on trend, well turned out and beautiful is a characteristic trait which shouldn’t be put on hold. The Dolce&Gabbana Corso Venezia 7 store opens its doors to all those young couples (and singles because there are still some of us left in the world) who may have been alienated by the emphasis luxury lifestyle brands have been placing on the power dresser.

Written by: Valentina Zannoni

Credits: Dolce&Gabbana

Photographer: Giampaolo Sgura

Models: Bianca Balti and Enrique Palacios