One of the iconic signatures of the Dolce&Gabbana fashion house started to come into its own in the first half of the Naughties. The multi inspired, multi thematic and mix and matching elements of the collections become stylistic tell tales of the Dolce&Gabbana aesthetic.
The Dolce&Gabbana FW2004 collection is all about the sixties. Unlike today's colections, FW04 looked towards the more kooky elements of sixties fashion to create a beautiful mish mash of styles.
Building up on their part vintage, part astronaut, part bondage collection from the previous season, for FW04 Dolce and Gabbana chose to build upon the multi directional fashion with a varied yet well-strung show.
The classic portion of the collection, that portion that satisfies the unquenchable need for Dolce&Gabbana enthusiast everywhere to snap up the latest interpretation of their classic style. This part of the collection celebrated the pant suits- classically pinstriped and classically in varying silhouettes, from oversize to body con.
The unending love and interest in the techno pop culture was represented in the Dolce&Gabbana show by oversize volumes, webbed ski jackets, bright nylon hues and classic optical sixties checks mixed with florals.
Referencing partly their DNA and partly moving forward there was a large portion of the collection which utilised traditional corsetry elements in outerwear. Body-con jersey dresses with snap buttons placed strategically, hook and eye fastenings on fur coats and fringed corset dresses in bright colours.
And then came the romantic finale. Designed for the Goddess Exhibition opening MET Ball in New York that year, Dolce&Gabbana created a plethora of romantic gowns, short, long, in organza, chiffon silk and lace. The dresses were all embellished with Swarovsky crystals, which made them sparkle like the stars who wore them: Linda Evangelista, Naomi Campbell, Gisele Bundchen and Victoria Beckham.
The advertisement campaign also represented the three main moods of the collection. The images where shot as though they were in a house, each room with a different theme: for techno, the room had a neon floor, for romantic a pastel hued room filled with cherry blossom and one, a classic bedroom.
Styled by: Yuri Ahn
Written by: Valentina Zannoni