The Matt Silk Collection is inspired by the Fifities, the shape of the frame, colours and general feel of the glasses breath the breath of days gone by. Luca Finotti created, in collaboration with Swide a beautiful video which speaks volumes.

As fashion editor I was called to do the styling of the video, and here is a sneak peak at how the day went.

It was my first time working with Luca, he’s great, a real young genius full of talent.

Luca created a Fifties feel, with the vintage Bianchina and the typical foulard tied round the driver’s head. The idea was to create a video which remanded to the classic filmic traits of a fifties Italian comedy.

The story was based on the jealousy which exists between mother and daughter which is sparked by the Matt Silk Sunglasses. The details made the scene thoroughly Italian: fresh vegetables, bread at the back, mother and daughter, albeit very glamorous, return home after a day of shopping at the market. The main objective was to show the glasses in all their glory within a fifties context. Bianca Balti Anna Orso’s natural Italian beauty were the perfect canvas. 

Watch the video here:

For more exclusive behind the scenes snaps check out The Stylist Me