In 1994, the commercial for the Dolce&Gabbana Classic perfume bewitched the world. A true reflection of Sicilian sensuality which was able to tell the story of Dolce&Gabbana’s DNA to the world.
1994: Monica Bellucci and Giuseppe Tornatore for Dolce & Gabbana
In order to advertise their first ever foray into fragrance in 1994, Dolce&Gabbana chose to embody their Sicilian inspiration in a cinematographically stunning short. The ad ran for almost a decade as it was re released in 1997 for the launch of the scent’s female version.
The video embodies the essence of the Italian island in its composition, details, music and interpreters. The artful visual magic created by Giuseppe Tornatore, the Sicilian award-winning director of Nuovo Cinema Paradiso and Mediterraneo, highlighted with the signature music composed by another Italian icon Ennio Morricone, ooze sensuality and the Sicilian spirit
The locations, consisting of a sleepy Sicilian piazza and the stunning Falconara beach create the perfect backdrop. Monica Bellucci, the undisputed protagonist of the spot is unforgettable. She looks like a fully-fledged goddess; sensual, curvaceous, and wild, with her naturally curly locks and sultry expression, yet chaste and misterious.
The small details like the prickly pear plant, the octopus and the macramé are thoroughly Sicilian, and thoroughly Dolce&Gabbana, making this video a truly magnificent catalogue of the brand and their traditions.
Written by: Valentina Zannoni
Tagged with: #FASHION SHOW #MONICA BELLUCCI
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