Dolce&Gabbana’s menswear winter 2012 backstage was not only about clothing, it had its digital gadget: the QR code.
Model Elbio Bosaglio
A unique combination for exclusive content on the Dolce&Gabbana channel, that everybody had to hand out, more a trophy than a simple pass it indicated who was in it.
Models Elbio Bosaglio and Andrea Preti
A backstage tag that made models and team players easy to find.
On your denim back pocket, one for two but not two for one: keep you code ‘cause in the future more will be to be seen and to be shared.
Hair stylist Eugène Seuleman and make-up artist Pat McGrath
Pat McGrath did show us hers, so we invited her in as well as David Gandy.
Model David Gandy
These are regulars though so they might have known the rules already for the new comers it must have come as a surprise. For those who missed this part of the backstage scene, next time hand it out or you will be out!
Watch the video of the Dolce&Gabbana menswear winter 2012 show on Swide.
Photo credits: Swide.com