Get your entry code to the most anticipated catwalk

Dolce&Gabbana’s menswear winter 2012 backstage was not only about clothing, it had its digital gadget: the QR code.

QR Codes backstage at the Dolce&Gabbana menswear winter 2012 show

Model Elbio Bosaglio

A unique combination for exclusive content on the Dolce&Gabbana channel, that everybody had to hand out, more a trophy than a simple pass it indicated who was in it.

QR Codes backstage at the Dolce&Gabbana menswear winter 2012 show

Models Elbio Bosaglio and Andrea Preti

A backstage tag that made models and team players easy to find.

On your denim back pocket, one for two but not two for one: keep you code ‘cause in the future more will be to be seen and to be shared.

QR Codes backstage at the Dolce&Gabbana menswear winter 2012 show

Hair stylist Eugène Seuleman and make-up artist Pat McGrath

Pat McGrath did show us hers, so we invited her in as well as David Gandy.

QR Codes backstage at the Dolce&Gabbana menswear winter 2012 show

Model David Gandy

These are regulars though so they might have known the rules already for the new comers it must have come as a surprise. For those who missed this part of the backstage scene, next time hand it out or you will be out!

QR Codes backstage at the Dolce&Gabbana menswear winter 2012 show

Watch the video of the Dolce&Gabbana menswear winter 2012 show on Swide.

Photo credits: Swide.com

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