The designers Dolce & Gabbana have had a revolutionary week in the run-up to their spring 2010 catwalk show. Harnessing the internet's accessibility they've offered unique glimpses of their new collection to the whole world ahead of its catwalk debut today. Completing this innovative process today the designers hold their first press Youtube press conference. Watch it here.
Trends may come and go in fashion but the catwalk show remains the same - or so it did until Dolce & Gabbana decided to rewind, quite literally and offer a preview of their spring 2010 collection before its traditional first industry preview down the runway.
Watch the designers introduce their spring 2010 collection below.
The designer's Youtube press conference is the correct conclusion for this innovative story, that saw them change the catwalk rules. In their 'Pre-Show Diaries' video series Dolce & Gabbana offered not only the industry but also the whole world, the opportunity to preview their spring 2010 collection.
DOLCE & GABBANA WOMENSWEAR SHOW 2010: TODAY @ 1PM (GMT +2)
Read why the designers Stefano Gabbana & Domenico Dolce wanted to change the catwalk rules here.
Source: Dolce & Gabbana
Photo Credit: Dennis Valle