Eye swide shot: Are cameras the new cocktails?

We love a party, but what we possibly love more are the poses. At a recent London party we noticed it was the clinking of cameras rather than ice-cubes that excited the fashion pack.

London seems to bring out the creative in everyone. Celebrated for it's reckless abandon we were keen to run past security and check out London fashionistas dancing at Dolce & Gabbana's DG set, as the boutique turned into a temporary club complete with Roisin Murphy as DJ.

TV presenter Jameela Jamil poses with friends as Swide notes cameras not cocktails get the party swinging...

Actress Tolula Adeyemi and friends including Tali Lennox (in the little black corset D&G dress) dance around their clutches managing to pose for pictures at the same time. Genius.

The cool kids always sit at the back. Singer-songwriter Remi Nicole kicks back with a cocktail (not a camera).

Jo Wood gets in on the camera act - striking a pose with a friend.

Stay posted as Swide brings you a series of unique backstage snapshots from the exclusive party.

Read more about Dolce & Gabbana's DG sets here www.swide.com/London-prepares-for-its-DG-set

Source: Dolce & Gabbana

Photo Credit: Nicholas Harvey

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