For the first time in their show history designers Dolce & Gabbana, changed the catwalk rules, streaming live all aspects of a catwalk show. From last minute adjustments such as those being made by Domenico Dolce (below), to guests arriving at the show's venue,The Metropol, fashion press greeting Stefano Gabbana, make-up artist Pat McGrath and hairstylist Eugene Souleimann at work, and the general pandemonium that is ‘backstage’.

These unique insights completed a week of online innovation for the designers who offered the internet world a preview glimpse at their spring collection before its catwalk debut in a video online series entitled “Pre-Show Diaries”, uploading their usual pre-show press conference on Youtube, placing the industry's most influential bloggers front row and live twittering throughout the show.

See the entire Dolce & Gabbana spring/summer 2010 show here.

Source: Dolce & Gabbana

Photo Credit: GF