Transformers 4 will feature an iconic Italian sports car, a 1,200-horsepower Bugatti Veyron Grand Sport Vitesse as a new autobot according to director Michael Bay.
Transformers go luxury: Bugatti will be an autobot
It’s one hell of an upgrade for the Transformer franchise and this autobot will inject an some mind-bending speed as well as ultimate luxury as the world’s fastest street legal sports car joins Optimus Prime in his on-going battle with the Decepticons. If the autobots need an ally that can outrun any enemy then the Bugatti Veyron Grand Sport Vitesse is what they need, with a maximum speed of 431 kph.
The Bugatti company was founded by Milan-born Ettore Bugatti in 1909 in what was then German city of Molsheim, Alsace. Bugatti came from a family of artists, his father Carlo Bugatti was an important Art Nouveau furniture and jewellery designer, and Ettore considered himself more an artist than engineer. Not that the quality of his engineering left anything to be desired, more that he bought an artist’s flair and perfection to his manufacture of exclusive sports cars. After his death and the premature death of his only son, the company went into decline without an Italian heir to steer the company.
Bugatti was eventually bought by Italian entrepreneur Romano Artoli who revived the brand, a successful project that was then taken on by Volkswagen in 1998. They continue to manufacture in what is modern day France. Owned by Germans, based in France, the Bugatti brand is a modern European animal, but a luxury sports car that has Italian blood flowing through its veins.
When the first Transformers film unveiled the Chevrolet Camaro, as the car the would play Bumblebee, instead of the iconic Volkswagen Beetle, General Motors had a marketing field day. It’s not sure exactly how Bugatti can use Transformers 4 as marketing leverage, considering at a basic price of €1,225,000 it belongs in the most exclusive range of sports car in the world. More than likely, the exercise is simply one in raising the profile of the ultra-luxury car brand, especially in the East, as well as adding iconic status to what is already a beacon of aspirational luxury. It is unlikely the move foretells a branching out by Bugatti into the lesser realm of affordable sports cars for mere mortals.
The Bugatti website features a handy configurator where you can toy with the details of you dream car before ordering, as of yet though, there’s no ‘transform’ option to click on. We’re waiting…
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