Bringing Polaroid back
Instant film is making its big return in 2010. The Impossible Project (The Re-Invention of Instant Film) made up of a collective of former Polaroid workers has acquired its old equipment.
Model Agyness Deyn shot by Pooneh Ghana
Photography in recent years been aimed at the pursuit of perfect – i.e. photo-shopping or the other end of the spectrum and exposure – digital snaps posted online that reveal the warts and all appearance of its subjects.
Polaroid film seemed to capture the beauty of the two. Instant, yet with a retro finish Polaroid’s images left us all looking like matinee stars.
MTV Presenter Alexa Chung and Arctic Monkey's singer Alex White shot by Pooneh Ghana
The Impossible Project’s mission is to re-develop Polaroid instant film into a modern format, and one that can be used in existing Polaroid cameras (it’s estimated the number of Polaroid instant cameras in circulation right now is one billion), albeit with production scaled down to producing around 3 million films a year, and aimed at an artistic rather than mass market.
Large-scale production will start in the beginning of 2010 - with a brand new and black and white Instant Film and the first colour films to follow in the course of the year.
Musician and singer Jarvis Cocker shot by Pooneh Ghana
Singer Karen O shot by Pooneh Ghana
Photographer Pooneh Ghana
Photographer Pooneh Ghana has hit concerts around the world snapping leading musicians and capturing them in her trademark intimate style. Her work has featured in Stereogum, Rollingstone.com, Soundcheck Magazine, and Niche Magazine. See more of her work at www.poonehghana.webs.com or www.flickr.com/people/pooneh.
***READ SWIDE'S INTERVIEW WITH POONEH HERE ***
or see more of her work at www.swide.com/Backstage-with-the-bands
TAGS: polaroid the impossible project photography pooneh ghana agyness deyn alexa chung alex white arctic monkeys karen o jarvis cocker portraits
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