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The new denim: Rip up the rule book

Posted Jul 6, 2009

The Dolce & Gabbana S/S 2010 collection showcased delux denim. A new style of jeans lined with silk pyjamas offers an all-new spin on fashion's favourite item.

If you're searching for an innovative (not to mention comfortable) alternative to the usual pair of premium denim jeans - look no further than Dolce & Gabbana's new spring/summer 2010 collection.

Much as we all want to look like a rock star - we'd rather channel one who has several million in the bank and a considerable comfort zone rather than one who's still trying to get a record label.

  Dolce & Gabbana's new jeans are literally silk lined - offering a distressed look that screams 'I'm fashion savvy, party hard and take risks' whereas the linings offer you the feeling of lounging at home - martini in hand of course.

The entire SS10 collection is a tribute to the classic beauty of Sicilian men and the pursuit of impeccable and timeless elegance. If there's one thing to guarantee elegance, it's unique details and comfort.

Thrown on a pair of these jeans - available in white, washed black and pale blue and rock the competition, without even having to change out of your pyjamas.

To see the entire SS10 show see www.dolcegabbana.com/dg/fashion-show/man/video_runway.

 

Source: Dolce & Gabbana

Image Credit: Yuri Ahn for Dolce & Gabbana

Photo Credit - Catwalk: Monica Feudi

Photo Credit - Backstage: Luca Cannonieri

 

TAGS: distressed denim ripped denim dolce&gabbana d&g ss10 pyjama linings catwalk runway fashion magazine online magazine fashion style luxury magazine