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A look tie-dye for...

|Style > Look of the day | posted Mar 14, 2010

No.447 in a limited series-For the girl with the soul of an artist, full of creativity and passion. She leaves her gallery exhibition looking just as divine as the art she displayed. (> more)

No more seashore sacrifices

|Style > Look of the day | posted Mar 13, 2010

No.446 in a limited series - For the guy who doesn’t want to give up his jacket and trousers at the first sign of sunlight. Keep the comfort of fall while wearing the light colours of spring. (> more)

A case of the sweet tooth

|Style > Look of the day | posted Mar 12, 2010

No.445 in a limited series - For the girl who wishes to fuse her two greatest loves: fashion and candy. (> more)

Sky high style

|Style > Look of the day | posted Mar 10, 2010

No.443 in a limited series - The big city holds the key to your dreams, but does it also hold your wallet? A sleek clutch adds that bit of cosmopolitan charm. (> more)

Intended solely for the fashion folk

|Style > Look of the day | posted Mar 9, 2010

No.442 in a limited series- For the girl who’s a hippie at heart. Not bothered by whether she’s wearing the latest fad, she stays true to her denim blues. (> more)

Complement the differences

|Style > Look of the day | posted Mar 8, 2010

No.441 in a limited series - It's always better to complement than to resemble your style accomplice. The softness of an all-white lace suit vs the edge of an all-black pantsuit. (> more)

A sunblast season

|Style > Look of the day | posted Mar 7, 2010

No. 440 in a limited series- A little horseplay in the sand never hurt anyone. If anything, a touch of dirt on jeans give a hint of authenticity to a cowboy’s look. (> more)

Sunset seduction

|Style > Look of the day | posted Mar 3, 2010

No.436 in a limited series - On vacation and not a pair of socks in sight. He leaves all his preoccupations and drab wardrobe at home, revealing his easygoing side in an effortlessly cool ensemble. (> more)

A hush-hush rendezvous

|Style > Look of the day | posted Feb 27, 2010

No .432 in a limited series - as much as she would like to dish stories about her current male interest to her girlfriends, she prefers to keep it on the hush. (> more)

These boots are made for walking

|Style > Look of the day | posted Feb 25, 2010

No. 431 in a limited series - For the girl who doesn’t mind a little attention now and then. Turning heads as she sashays past the crowd. (> more)

He means business

|Style > Look of the day | posted Feb 20, 2010

No. 426 in a limited series-Whether he’s suited up in a fitted blazer or sporting a buttoned-down denim shirt, one thing remains: he’s the last guy you want to mess with. (> more)

Flowers speak louder than words

|Style > Look of the day | posted Feb 19, 2010

No.425 in a limited series- For the girl who isn’t afraid to take a stand. She demands attention while sporting a smart blazer, but still manages to charm the public with her sweet floral ensemble. (> more)

A man incognito

|Style > Look of the day | posted Feb 18, 2010

 No.424 in a limited series- Underneath the tinted aviators lies a man on a mission: enjoy a weekend getaway in style. (> more)

Boys just wanna have fun

|Style > Look of the day | posted Feb 11, 2010

 No.417 in a limited series-Why should girls have all the fun when it comes to accessories? Mixing both shredded denim and a male clutch gives a nice balance between a man’s masculine and feminine side. (> more)

In all shades of cool

|Style > Look of the day | posted Feb 5, 2010

No. 411 in a limited series - summer chic needn't mean bright colours. Dressing for the beach should be no different from dressing for the city, for a clever mix of greys and chic accessories help this guy keep his summer cool. (> more)

Ready, steady... défilez!

|Style > Look of the day | posted Jan 31, 2010

No. 406 in a limited series - showstopping looks aren't for the catwalk alone. Take advantage of this Parisian fashion week to take it to the streets and let your inner model shine through; you'll at least end up in a streetstyle photo... (> more)

Wear you heart on your shoulder

|Style > Look of the day | posted Jan 30, 2010

No. 405 in a limited series - elegance is all well and good but for those with a true passion for fashion an extra sartorial statement is a must. For that a shoulder piece is your best ally: wear over a smart jacket and show your true colours. (> more)

Banish the summer brights

|Style > Look of the day | posted Jan 23, 2010

No. 399 in a limited series - for the real bad girl at heart fears the summer brights and pastels much more than the winter blues... (> more)

Romeo by day, lothario by night

|Style > Look of the day | posted Jan 23, 2010

No. 400 in a limited series - He sounds just like the kind of man we ought to abhor but there is something about a well-cut suit that helps us rise above the little things.... (> more)

Her strong silent purr

|Style > Look of the day | posted Jan 21, 2010

No. 397 in a limited series - It’s fairly easy to spot newbies in the big city. But adorned in an armour of red leopard and leather, no one will attempt to take advantage of this stylish new import. (> more)

The smartest way to check in

|Style > Look of the day | posted Jan 19, 2010

No. 395 in a limited series - the best to travel without the hassle: pack light in a stylish weekend bag, dress casual for comfort and stylish for cool points and check in with utter confidence. (> more)

A view from the rooftops

|Style > Look of the day | posted Jan 14, 2010

No. 392 in a limited series - she cuts such a mean figure we can easily picture her as a modern-day vigilante looking down on the city lights. We can also picture her in a club watching her prey from the shadows. (> more)

To the museum born

|Style > Look of the day | posted Jan 12, 2010

No. 390 in a limited series - for a gentleman to make the transition from manor in the country to museum in the city only takes a clever mix of smart and casual; bow-tie de rigueur. (> more)

Double trouble

|Style > Look of the day | posted Jan 11, 2010

No. 389 in a limited series - sexy red leopard and dangerous black mean double the trouble but double the fun! (> more)

Pair up and widen your wardrobe

|Style > Look of the day | posted Jan 9, 2010

No. 387 in a limited series - the trick to traveling for a city weekend is pack a well-dressed friend, in this way you'll always look good, whatever the situation you may find yourself in. (> more)

All the fun of the fall

|Style > Look of the day | posted Jan 8, 2010

No.386 in a limited series - despite the fact it always rains and drinking cocktails outside can prove tricky, the upshot of autumn is that however you can later your wardrobe wearing all your favorite pieces at once. (> more)

Lists aren't always about things to do

|Style > Look of the day | posted Jan 7, 2010

No.385 in a limited edition - snow capped mountains, red, and parties - 'that season' is coming. Aside from the over-eating with it, brings the opportunity to make lists full of things for other people to buy you. (> more)

Shoulder the storm

|Style > Look of the day | posted Jan 4, 2010

No.382 in a limited series - the world is a tough place and what helps is the ability to shoulder whatever comes your way. (> more)

Why shopping doesn't have to be an uphill struggle

|Style > Look of the day | posted Jan 3, 2010

No.381 in a limited series - on a winter weekend, it's important to train beforehand not to traipse.Quit wandering around the shops and opt for a online adrenaline fix instead. (> more)

Dreaming of a black and white festive season

|Style > Look of the day | posted Jan 2, 2010

No.380 in a limited series - with a season of sequins ahead of you, opt for a different sort of sartorial statement in black and white. (> more)

Pack for the weekend, stay all month

|Style > Look of the day | posted Jan 1, 2010

No.379 in a limited series - the wise wardrobe move is to invest in pieces that can be worn anytime and for any occasion. In this way you stay longer than planned... (> more)

And that's adieu to the noughties!

|Style > Look of the day | posted Dec 31, 2009

No. 378 in a limited series - And on that occasion our outfits should stand for everything the decade did not... (> more)

Dress like you mean business

|Style > Look of the day | posted Dec 29, 2009

No.376 - in a limited series. It's one thing to hold a great job, but if you don't look the part - how will you ever get an upgrade and more importantly a taste of real power? (> more)

It's a boy girl thing

|Style > Look of the day | posted Dec 28, 2009

No 375 in a limited series - to make life as unpredictable as a game of roulette blur the sartorial rules. (> more)

His weekend is a vie en rose...

|Style > Look of the day | posted Dec 27, 2009

 No. 374 in a limited series - if lost in a sea of greys why surrender and blend in? Let your jacket announce the mood and spend the weekend on your own pink cloud. (> more)

Power dressing doesn't have to mean suits

|Style > Look of the day | posted Dec 26, 2009

No.373 in a limited series - power can come from a range of sources, one of which is looking and feeling good. Opt for the right outfit and the sky is the limit. (> more)

Merry Christmas from the Swide family!

|Style > Look of the day | posted Dec 25, 2009

Wishing you all the best on this Christmas day: the best in getting up late with a mulled wine induced hangover, the best in stuffing your face with turkey, the best in passing out on the couch after one mince pie too many... Hey, nobody ever said anything about the need for Christmas elegance; you've got New Years Eve for that. Never mind our fancy outfits; we're off to do the same! (> more)

Dazzle like a screen siren

|Style > Look of the day | posted Dec 24, 2009

 No 376 in a limited series - why settle for any less than full-on drama? Cosy Christmas chic is all good but nowhere near as fun - and seductive - as knowing to dress up for the occasion! (> more)

Rock and roll, Uptown style

|Style > Look of the day | posted Dec 23, 2009

No. 375 in a limited series - wearing all black with an atittude doesn't have to mean social death on the Upper West. Accessories on the right side of cute are just what you need to turn down the volume and turn up the heat! (> more)

Dreaming of a white knight for Christmas

|Style > Look of the day | posted Dec 22, 2009

No. 374 in a limited series - we all like a Christmas under the snow but it doesn't keep warm at night! A knight in shining white tuxedo is the perfect alternative to make days merry and bright! (> more)

The chicest way to break the ice

|Style > Look of the day | posted Dec 21, 2009

No. 373 in a limited series - not by skating at the Rockefeller! The best way to meet and greet is by wearing an outfit that is a conversational piece, may it be black or white or all shades of animal print! (> more)

The more clothes the merrier

|Style > Look of the day | posted Dec 20, 2009

No.372 in a limited series - obviously the city is a better place with friends. Likewise winter is an altogether nicer place with more layers. (> more)

Clothed in secrecy

|Style > Look of the day | posted Dec 19, 2009

No.371 in a limited series - it's not always what you say that makes a different. Sometimes less is more. (> more)

Paint the town white

|Style > Look of the day | posted Dec 19, 2009

No. 377 in a limited series - We're all aware we should be pulling out the red and green dresses but there's something about popping on a white dress that ensures the festive season takes on an altogether more elegant air. (> more)

Elegance is as simple as black and white

|Style > Look of the day | posted Dec 18, 2009

No. 370 in a limited series - no need for crazy extravagance to get noticed, the timelessness of a classic cut will speak volumes about what kind of man you are - a true gentleman. (> more)

Luck be a ladies' man

|Style > Look of the day | posted Dec 15, 2009

No. 367 in a limited series - living it up in Las Vegas in true Rat Pack fashion. The modern-day crooner is a classic hit in a great dinner jacket and a bow tie... The kind of stranger one would love to meet in the night! (> more)

The new girls' night out

|Style > Look of the day | posted Dec 14, 2009

No. 366 in a limited series - hitting the bar is a little passé, the opera is where the cool girls are at. With a dash of animal prints to keep it on the playful side of dramatic. (> more)

Silent as a pretty picture...

|Style > Look of the day | posted Nov 30, 2009

 No. 365 in a limited series - ... for this art-lover likes nothing more than walking around quiet museums. Silence is golden as are her artfully chosen accessories. (> more)

Those sleepless nights on the town

|Style > Look of the day | posted Nov 25, 2009

 No. 360 in a limited series - after all where's the fun in going home when you can flaunt this alluringly sexy look and keep warm in this darling little cape? (> more)

Keeping it cool in his Uptown world

|Style > Look of the day | posted Nov 24, 2009

No. 359 in a limited series - the modern guy-about-town. He knows the fun lies in Upper West parties and Upper East bedrooms but chooses a decisively Downtown approach to style to keep fresh and cool. (> more)

The weekend starts with luggage

|Style > Look of the day | posted Nov 22, 2009

 No. 357 in a limited series - you know it's the weekend when it's time to pack your weekend bag. (> more)

A wardrobe that's a walk in the park

|Style > Look of the day | posted Nov 21, 2009

No.346 in a limited series - we all dream of having one of those wardrobes where no matter what the occasion there's the perfect look waiting. We show you how in our daily fashion fix. (> more)

Ensure your wardrobe is not an uphill struggle

|Style > Look of the day | posted Nov 20, 2009

No.355 in a limited series - ensure you have time to enjoy the ski-season by opting for an online shopping fix. (> more)

When travelling it's important not to blend in

|Style > Look of the day | posted Nov 19, 2009

No.354 in a limited series - forget what they say in guidebooks. When out of town (we're not talking city break here) don't attempt to blend in. Opt for a bold look and make the city all yours. (> more)

You can take the dandy out of the country manor

|Style > Look of the day | posted Nov 17, 2009

No.352 in a limited series - take a dandy out of his country pile and put him in the city and he has the power to put a smile on even the most hardened of urbanite's faces. (> more)

Monday is for shouldering on in style

|Style > Look of the day | posted Nov 16, 2009

No.351 in a limited series. Nobody likes Mondays (unless of course you're on holiday) - but that's no excuse to let the style side down. Put on your more fabulous pieces and watch the day slip away. (> more)

Thursday nights are not only for the bridge and tunnel crowd

|Style > Look of the day | posted Nov 12, 2009

No.347 in a limited series - yes we're all aware that depending on your hipster status - an evening out should be scheduled for when everybody else is in front of the TV - ie Monday. Break away from the cult of cool, and be fabulous whatever night of the week it is. (> more)

Pairing equals power

|Style > Look of the day | posted Nov 11, 2009

No.346 in a limited series - attempting to take on the world is far easier with a friend in tow - likewise your wardrobe is far more powerful when you layer it up. (> more)

Mix and match and stay all week

|Style > Look of the day | posted Nov 10, 2009

No.345 in a limited series - forget playing it safe where invitations are concerned - pack for any occasion and the rest will follow. Two-day weekends are so very last season. (> more)

Light up your life

|Style > Look of the day | posted Nov 5, 2009

No.340 in a limited series - forget deadlines, the onset of Christmas, and the lousy weather - it's time to put the razzle dazzle in fall and shine like the star your wardrobe knows you can be. (> more)

Power is all in the accessories

|Style > Look of the day | posted Nov 4, 2009

No.339 in a limited series - if the cap fits. Ensure your outfit speaks volumes by adding a hat, shoes and bag that prove you're ready to go the distance. (> more)

All wrapped up with everywhere to go

|Style > Look of the day | posted Nov 3, 2009

No.338 in a limited series - it's all very well behaving nonchalantly, but if you want something than it's better to be prepared. (> more)

Culture vultures

|Style > Look of the day | posted Oct 31, 2009

No.335 in a limited series, if talk of reality T.V is boring you, opt for a cultural friend and the season's latest exhibition. The setting will enhance your new winter wardrobe even if your mind is prone to wandering. (> more)

Suit yourself

|Style > Look of the day | posted Oct 29, 2009

No.333 in a limited series - if you want to indulge in an evening of culture, don't let anything stop you. Least of all the office and tomorrow's meeting preparations. (> more)

Upgrade your look

|Style > Look of the day | posted Oct 25, 2009

No.329 in a limited series - how to get an upgrade. It's rumored that in order to get a first-class upgrade when flying, the trick is when checking in to place a chic bag on the check-in counter. These looks have got it covered. (> more)

The lady in this season's red

|Style > Look of the day | posted Oct 22, 2009

No.326 in a limited series - seeing red is when you have nowhere to go this evening. Dressing in red is however is strictly for when you have a full diary. (> more)

Wear your culture on your sleeve

|Style > Look of the day | posted Oct 21, 2009

No.325 in a limited series - if you've sacrificed precious time devoting yourself to culture, don't waste it. Ensure your outfit follows through. (> more)

Wrap up warm it's chic outside

|Style > Look of the day | posted Oct 17, 2009

No.321 in a limited series - the weather is no excuse to wear spring/summer. Opt for your winter wardrobe - quite frankly we're bored of cotton. (> more)

Bright lights, small city

|Style > Look of the day | posted Oct 15, 2009

No.320 in a limited series - if you have friends in all the right places the city can be a small playground. (> more)

From day to night with military precision

|Style > Look of the day | posted Oct 14, 2009

No.318 - in a limited series, if you're bored of slipping on heels in the evening opt for a real difference between night and day. (> more)

Ensure life plays fair

|Style > Look of the day | posted Oct 8, 2009

No.312 in a limited series - life isn't fair, we're all aware of this. Some of us are born as Eva Herzigova, others not. (> more)

The age of elegance

|Style > Look of the day | posted Oct 4, 2009

No.308 in a limited series - despite us living in a WIFI world, where Twitter substitutes introductions and we socialize virtually in our PJ's - try not to let the side down when you finally decide to enter into the real world. (> more)

Don't settle for anything less

|Style > Look of the day | posted Oct 1, 2009

(> more)

Duel personalities

|Style > Look of the day | posted Sep 25, 2009

No.299 in a limited series - if like us you wake up some mornings feeling serious and low-key and other days wanting to be an actor instead, perhaps a diversifying your wardrobe could help. (> more)

Timeless elegance

|Style > Look of the day | posted Sep 19, 2009

No.293 in a limited series - she had a wardrobe full of timeless elegance, her challenge now was to buy the house to match. (> more)

Licence to thrill

|Style > Look of the day | posted Sep 13, 2009

No.287 in a limited series - nonchalance is cool, but if you want to thrill, you might want to add a jacket and tie. (> more)

One futuristic shoulder at a time

|Style > Look of the day | posted Sep 12, 2009

No.286 in a limited series - heading into the future doesn't have to involve tin-foil and pink hair. Opt for a dress from the new season, and see how the world around you can instantly change. (> more)

The call of the wild

|Style > Look of the day | posted Sep 10, 2009

No.284 in a limited series - many assumed she was off to Paris for a spot of shopping. A flash of animal print on her handbag however gave her away. She was definitely heading to Paris but not necessarily to visit a boutique. (> more)

Interlacing lives

|Style > Look of the day | posted Sep 9, 2009

No.283 in a limited series - she may look like she was leaving the office and hurrying home. To the keen observer however, the subtle band of lace her away. She was doing no such thing. (> more)

Underground style

|Style > Look of the day | posted Sep 8, 2009

No 282 in a limited series - Travel incognito on the underground and you'll look more of a star then the masses and their hired limos. (> more)

Hit the beach when the office returns

|Style > Look of the day | posted Sep 5, 2009

No. 280 in a limited series - it's a well known fact that the beach always feels better when you know your colleagues are shivering in an air-conditioned office. (> more)

Career clinching

|Style > Look of the day | posted Sep 2, 2009

No. 277 in a limited series - unlike the beach, the office is not the place to practice boho-chic (believe us we've tried). Put your working foot forward in a career clinching wardrobe that leaves your colleagues guessing and your boss wanting more. (> more)

Her very own couture moment

|Style > Look of the day | posted Aug 27, 2009

No.271 in a limited series - it's very easy to replicate a couture lifestyle (if only for the day). Opt for beautiful dress even for during the day and ensure your heels are new. (> more)

The artful dresser

|Style > Look of the day | posted Apr 7, 2009

No. 99 in a limited series - Rather like an artist he was determined to take the most from his Parisian surroundings. (> more)

Style worlds away

|Style > Look of the day | posted Apr 5, 2009

No.118 in a limited series - a trip away is not only about updating your Facebook profile. (> more)

A style legacy

|Style > Look of the day | posted Mar 23, 2009

No.105 in a limited series - in possession of historical style. (> more)

The sun sets on winter's wardrobe

|Style > Look of the day | posted Mar 22, 2009

No.107 in a limited series - time to store your cashmere and head for the sun. (> more)

Mix and match the occasion

|Style > Look of the day | posted Mar 21, 2009

No.109 in a limited series - an historical setting doesn't have to equal a suit. (> more)

Caterina Murino on the many souls of Dolce & Gabbana

While everyone was rushing backstage minutes before the models hit the Fall 2010 Dolce & Gabbana catwalk, Swide enjoyed the quiet atmosphere of the VIP room to chat to Italian actress and former Bond Girl Caterina Murino, who showed us why she is every bit the Dolce & Gabbana woman.

Exploring the Black Sands with Bonobo

In taking a break from all the 8-bit electro and soft rock we’ve been coming across, Swide winds down to the relaxing beats off Brit DJ, Bonobo’s newest album, “Black Sands”.

Coco a gogo (V Magazine March 10)

Something quite special happens when a curvy beauty gets in front of Karl Lagerfeld's camera; he may not embrace their body shape but he sure knows how to shoot em.

Even roses have thorns

No.449 in a limited series- Every delicate flower has it share of sharp thorns. For the girl who enjoys exploring both her animalistic and shy side.

Swide talks to Style Bubble's Susanna Lau

Swide caught up with Susanna Lau during her first ever Milan fashion week. She discusses her transition to becoming an editor, bloggers finally being accepted and the much hyped Nowness.

Dolce & Gabbana's life aquatic

This year marks the 20th anniversary of Dolce & Gabbana's menswear. We are pleased to announce Another Man has joined the celebrations in releasing a short film featuring the brand's menswear, directed by Pierre Debusschere.

Backstage with the D&G belles de jour

Fashion weeks have come and gone and already we are feeling a little backstage nostalgia - follow us around for a travel back in time amongst D&G's belles, Tao and her book, Chanel with her sparkly goggles... Eugene, Pat, we miss you.. though we shall see you again very soon!

Nomiya: The haute way to dine

In passing by the Palais de Tokyo in Paris, you've might have noticed a rectangular glass box sitting atop the museum. That rectangular glass box is noneother than trendy, temporary restaurant, Nomiya. Swide checks out why everyone is trying to book reservations for the same table.

©2009 Swide S.r.l. con socio unico P.IVA 06388470962

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