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He means business

|Style > Look of the day | posted Mar 22, 2010

No.455 in a limited series-Whether he’s suited up in a fitted blazer or sporting a buttoned-down denim shirt, one thing remains: he’s the last guy you want to mess with. (> more)

Sunset seduction

|Style > Look of the day | posted Mar 21, 2010

No.454 in a limited series - On vacation and not a pair of socks in sight. He leaves all his preoccupations and drab wardrobe at home, revealing his easygoing side in an effortlessly cool ensemble. (> more)

Complement the differences

|Style > Look of the day | posted Mar 20, 2010

No.453 in a limited series - It's always better to complement than to resemble your style accomplice. The softness of an all-white lace suit vs the edge of an all-black pantsuit. (> more)

Intended solely for the fashion folk

|Style > Look of the day | posted Mar 19, 2010

No.452 in a limited series- For the girl who’s a hippie at heart. Not bothered by whether she’s wearing the latest fad, she stays true to her denim blues. (> more)

These boots are made for walking

|Style > Look of the day | posted Mar 18, 2010

No.451 in a limited series - For the girl who doesn’t mind a little attention now and then. Turning heads as she sashays past the crowd. (> more)

A day in his boots

|Style > Look of the day | posted Mar 17, 2010

No.450 in a limited series - From the outside looking in, his life may seem like horseplay. But, this lone ranger has to wear two hats, one of a business man and another of a cowboy. (> more)

Even roses have thorns

|Style > Look of the day | posted Mar 16, 2010

No.449 in a limited series- Every delicate flower has it share of sharp thorns. For the girl who enjoys exploring both her animalistic and shy side. (> more)

A look tie-dye for...

|Style > Look of the day | posted Mar 14, 2010

No.447 in a limited series-For the girl with the soul of an artist, full of creativity and passion. She leaves her gallery exhibition looking just as divine as the art she displayed. (> more)

No more seashore sacrifices

|Style > Look of the day | posted Mar 13, 2010

No.446 in a limited series - For the guy who doesn’t want to give up his jacket and trousers at the first sign of sunlight. Keep the comfort of fall while wearing the light colours of spring. (> more)

A case of the sweet tooth

|Style > Look of the day | posted Mar 12, 2010

No.445 in a limited series - For the girl who wishes to fuse her two greatest loves: fashion and candy. (> more)

Sky high style

|Style > Look of the day | posted Mar 10, 2010

No.443 in a limited series - The big city holds the key to your dreams, but does it also hold your wallet? A sleek clutch adds that bit of cosmopolitan charm. (> more)

A sunblast season

|Style > Look of the day | posted Mar 7, 2010

No. 440 in a limited series- A little horseplay in the sand never hurt anyone. If anything, a touch of dirt on jeans give a hint of authenticity to a cowboy’s look. (> more)

A hush-hush rendezvous

|Style > Look of the day | posted Feb 27, 2010

No .432 in a limited series - as much as she would like to dish stories about her current male interest to her girlfriends, she prefers to keep it on the hush. (> more)

Flowers speak louder than words

|Style > Look of the day | posted Feb 19, 2010

No.425 in a limited series- For the girl who isn’t afraid to take a stand. She demands attention while sporting a smart blazer, but still manages to charm the public with her sweet floral ensemble. (> more)

A man incognito

|Style > Look of the day | posted Feb 18, 2010

 No.424 in a limited series- Underneath the tinted aviators lies a man on a mission: enjoy a weekend getaway in style. (> more)

Boys just wanna have fun

|Style > Look of the day | posted Feb 11, 2010

 No.417 in a limited series-Why should girls have all the fun when it comes to accessories? Mixing both shredded denim and a male clutch gives a nice balance between a man’s masculine and feminine side. (> more)

All dressed up and nowhere to go

|Style > Look of the day | posted Feb 8, 2010

No. 414 in a limited series - why sit through a boring opera just for a reason to dress up? On a cold and quiet night your best bet is to invite a stylish friend over and swap the night away! (> more)

Hail a cab in style

|Style > Look of the day | posted Feb 7, 2010

No.413 in a limited series – The key to hailing a cab in the city is to stand out amongst the crowd. Our suggestion is to sport an all white crisp look equipped with a fitting accessory; otherwise opt for a sleek dark ensemble accompanied by the classic cabbie. (> more)

In all shades of cool

|Style > Look of the day | posted Feb 5, 2010

No. 411 in a limited series - summer chic needn't mean bright colours. Dressing for the beach should be no different from dressing for the city, for a clever mix of greys and chic accessories help this guy keep his summer cool. (> more)

Ready, steady... défilez!

|Style > Look of the day | posted Jan 31, 2010

No. 406 in a limited series - showstopping looks aren't for the catwalk alone. Take advantage of this Parisian fashion week to take it to the streets and let your inner model shine through; you'll at least end up in a streetstyle photo... (> more)

Wear you heart on your shoulder

|Style > Look of the day | posted Jan 30, 2010

No. 405 in a limited series - elegance is all well and good but for those with a true passion for fashion an extra sartorial statement is a must. For that a shoulder piece is your best ally: wear over a smart jacket and show your true colours. (> more)

Life's a theme park

|Style > Look of the day | posted Jan 28, 2010

No. 404 in a limited series- For the girl who treats her wardrobe like a theme park and is always ready to embark on a wild ride... (> more)

Banish the summer brights

|Style > Look of the day | posted Jan 23, 2010

No. 399 in a limited series - for the real bad girl at heart fears the summer brights and pastels much more than the winter blues... (> more)

Romeo by day, lothario by night

|Style > Look of the day | posted Jan 23, 2010

No. 400 in a limited series - He sounds just like the kind of man we ought to abhor but there is something about a well-cut suit that helps us rise above the little things.... (> more)

Her strong silent purr

|Style > Look of the day | posted Jan 21, 2010

No. 397 in a limited series - It’s fairly easy to spot newbies in the big city. But adorned in an armour of red leopard and leather, no one will attempt to take advantage of this stylish new import. (> more)

The smartest way to check in

|Style > Look of the day | posted Jan 19, 2010

No. 395 in a limited series - the best to travel without the hassle: pack light in a stylish weekend bag, dress casual for comfort and stylish for cool points and check in with utter confidence. (> more)

A view from the rooftops

|Style > Look of the day | posted Jan 14, 2010

No. 392 in a limited series - she cuts such a mean figure we can easily picture her as a modern-day vigilante looking down on the city lights. We can also picture her in a club watching her prey from the shadows. (> more)

To the museum born

|Style > Look of the day | posted Jan 12, 2010

No. 390 in a limited series - for a gentleman to make the transition from manor in the country to museum in the city only takes a clever mix of smart and casual; bow-tie de rigueur. (> more)

Double trouble

|Style > Look of the day | posted Jan 11, 2010

No. 389 in a limited series - sexy red leopard and dangerous black mean double the trouble but double the fun! (> more)

March to a different tune

|Style > Look of the day | posted Jan 10, 2010

No.388 in a limited series - There's nothing we love more than a man who doesn't dance to the sound of authority. Boldly marching off into his own private sunset we're suckers for a man in uniform. (> more)

Pair up and widen your wardrobe

|Style > Look of the day | posted Jan 9, 2010

No. 387 in a limited series - the trick to traveling for a city weekend is pack a well-dressed friend, in this way you'll always look good, whatever the situation you may find yourself in. (> more)

All the fun of the fall

|Style > Look of the day | posted Jan 8, 2010

No.386 in a limited series - despite the fact it always rains and drinking cocktails outside can prove tricky, the upshot of autumn is that however you can later your wardrobe wearing all your favorite pieces at once. (> more)

Lists aren't always about things to do

|Style > Look of the day | posted Jan 7, 2010

No.385 in a limited edition - snow capped mountains, red, and parties - 'that season' is coming. Aside from the over-eating with it, brings the opportunity to make lists full of things for other people to buy you. (> more)

Bag yourself some city style

|Style > Look of the day | posted Jan 5, 2010

No.383 in a limited series - he intended to stay longer than the overnight stay his guest had invited him for - only they didn't know that yet, and his bag certainly didn't give him away. (> more)

A wardrobe suitable for a culture and dancing

|Style > Look of the day | posted Jan 5, 2010

No.384 in a limited series - if you're not quite sure where that museum opening will lead, opt for an outfit with staying power. (> more)

Why shopping doesn't have to be an uphill struggle

|Style > Look of the day | posted Jan 3, 2010

No.381 in a limited series - on a winter weekend, it's important to train beforehand not to traipse.Quit wandering around the shops and opt for a online adrenaline fix instead. (> more)

Dreaming of a black and white festive season

|Style > Look of the day | posted Jan 2, 2010

No.380 in a limited series - with a season of sequins ahead of you, opt for a different sort of sartorial statement in black and white. (> more)

Pack for the weekend, stay all month

|Style > Look of the day | posted Jan 1, 2010

No.379 in a limited series - the wise wardrobe move is to invest in pieces that can be worn anytime and for any occasion. In this way you stay longer than planned... (> more)

And that's adieu to the noughties!

|Style > Look of the day | posted Dec 31, 2009

No. 378 in a limited series - And on that occasion our outfits should stand for everything the decade did not... (> more)

Dress like you mean business

|Style > Look of the day | posted Dec 29, 2009

No.376 - in a limited series. It's one thing to hold a great job, but if you don't look the part - how will you ever get an upgrade and more importantly a taste of real power? (> more)

It's a boy girl thing

|Style > Look of the day | posted Dec 28, 2009

No 375 in a limited series - to make life as unpredictable as a game of roulette blur the sartorial rules. (> more)

Power dressing doesn't have to mean suits

|Style > Look of the day | posted Dec 26, 2009

No.373 in a limited series - power can come from a range of sources, one of which is looking and feeling good. Opt for the right outfit and the sky is the limit. (> more)

Merry Christmas from the Swide family!

|Style > Look of the day | posted Dec 25, 2009

Wishing you all the best on this Christmas day: the best in getting up late with a mulled wine induced hangover, the best in stuffing your face with turkey, the best in passing out on the couch after one mince pie too many... Hey, nobody ever said anything about the need for Christmas elegance; you've got New Years Eve for that. Never mind our fancy outfits; we're off to do the same! (> more)

Dazzle like a screen siren

|Style > Look of the day | posted Dec 24, 2009

 No 376 in a limited series - why settle for any less than full-on drama? Cosy Christmas chic is all good but nowhere near as fun - and seductive - as knowing to dress up for the occasion! (> more)

Rock and roll, Uptown style

|Style > Look of the day | posted Dec 23, 2009

No. 375 in a limited series - wearing all black with an atittude doesn't have to mean social death on the Upper West. Accessories on the right side of cute are just what you need to turn down the volume and turn up the heat! (> more)

Dreaming of a white knight for Christmas

|Style > Look of the day | posted Dec 22, 2009

No. 374 in a limited series - we all like a Christmas under the snow but it doesn't keep warm at night! A knight in shining white tuxedo is the perfect alternative to make days merry and bright! (> more)

The more clothes the merrier

|Style > Look of the day | posted Dec 20, 2009

No.372 in a limited series - obviously the city is a better place with friends. Likewise winter is an altogether nicer place with more layers. (> more)

Clothed in secrecy

|Style > Look of the day | posted Dec 19, 2009

No.371 in a limited series - it's not always what you say that makes a different. Sometimes less is more. (> more)

Paint the town white

|Style > Look of the day | posted Dec 19, 2009

No. 377 in a limited series - We're all aware we should be pulling out the red and green dresses but there's something about popping on a white dress that ensures the festive season takes on an altogether more elegant air. (> more)

Elegance is as simple as black and white

|Style > Look of the day | posted Dec 18, 2009

No. 370 in a limited series - no need for crazy extravagance to get noticed, the timelessness of a classic cut will speak volumes about what kind of man you are - a true gentleman. (> more)

Luck be a ladies' man

|Style > Look of the day | posted Dec 15, 2009

No. 367 in a limited series - living it up in Las Vegas in true Rat Pack fashion. The modern-day crooner is a classic hit in a great dinner jacket and a bow tie... The kind of stranger one would love to meet in the night! (> more)

The new girls' night out

|Style > Look of the day | posted Dec 14, 2009

No. 366 in a limited series - hitting the bar is a little passé, the opera is where the cool girls are at. With a dash of animal prints to keep it on the playful side of dramatic. (> more)

Silent as a pretty picture...

|Style > Look of the day | posted Nov 30, 2009

 No. 365 in a limited series - ... for this art-lover likes nothing more than walking around quiet museums. Silence is golden as are her artfully chosen accessories. (> more)

Those sleepless nights on the town

|Style > Look of the day | posted Nov 25, 2009

 No. 360 in a limited series - after all where's the fun in going home when you can flaunt this alluringly sexy look and keep warm in this darling little cape? (> more)

Keeping it cool in his Uptown world

|Style > Look of the day | posted Nov 24, 2009

No. 359 in a limited series - the modern guy-about-town. He knows the fun lies in Upper West parties and Upper East bedrooms but chooses a decisively Downtown approach to style to keep fresh and cool. (> more)

The weekend starts with luggage

|Style > Look of the day | posted Nov 22, 2009

 No. 357 in a limited series - you know it's the weekend when it's time to pack your weekend bag. (> more)

A wardrobe that's a walk in the park

|Style > Look of the day | posted Nov 21, 2009

No.346 in a limited series - we all dream of having one of those wardrobes where no matter what the occasion there's the perfect look waiting. We show you how in our daily fashion fix. (> more)

Ensure your wardrobe is not an uphill struggle

|Style > Look of the day | posted Nov 20, 2009

No.355 in a limited series - ensure you have time to enjoy the ski-season by opting for an online shopping fix. (> more)

When travelling it's important not to blend in

|Style > Look of the day | posted Nov 19, 2009

No.354 in a limited series - forget what they say in guidebooks. When out of town (we're not talking city break here) don't attempt to blend in. Opt for a bold look and make the city all yours. (> more)

You can take the dandy out of the country manor

|Style > Look of the day | posted Nov 17, 2009

No.352 in a limited series - take a dandy out of his country pile and put him in the city and he has the power to put a smile on even the most hardened of urbanite's faces. (> more)

Thursday nights are not only for the bridge and tunnel crowd

|Style > Look of the day | posted Nov 12, 2009

No.347 in a limited series - yes we're all aware that depending on your hipster status - an evening out should be scheduled for when everybody else is in front of the TV - ie Monday. Break away from the cult of cool, and be fabulous whatever night of the week it is. (> more)

Pairing equals power

|Style > Look of the day | posted Nov 11, 2009

No.346 in a limited series - attempting to take on the world is far easier with a friend in tow - likewise your wardrobe is far more powerful when you layer it up. (> more)

Mix and match and stay all week

|Style > Look of the day | posted Nov 10, 2009

No.345 in a limited series - forget playing it safe where invitations are concerned - pack for any occasion and the rest will follow. Two-day weekends are so very last season. (> more)

Light up your life

|Style > Look of the day | posted Nov 5, 2009

No.340 in a limited series - forget deadlines, the onset of Christmas, and the lousy weather - it's time to put the razzle dazzle in fall and shine like the star your wardrobe knows you can be. (> more)

Power is all in the accessories

|Style > Look of the day | posted Nov 4, 2009

No.339 in a limited series - if the cap fits. Ensure your outfit speaks volumes by adding a hat, shoes and bag that prove you're ready to go the distance. (> more)

All wrapped up with everywhere to go

|Style > Look of the day | posted Nov 3, 2009

No.338 in a limited series - it's all very well behaving nonchalantly, but if you want something than it's better to be prepared. (> more)

Culture vultures

|Style > Look of the day | posted Oct 31, 2009

No.335 in a limited series, if talk of reality T.V is boring you, opt for a cultural friend and the season's latest exhibition. The setting will enhance your new winter wardrobe even if your mind is prone to wandering. (> more)

Suit yourself

|Style > Look of the day | posted Oct 29, 2009

No.333 in a limited series - if you want to indulge in an evening of culture, don't let anything stop you. Least of all the office and tomorrow's meeting preparations. (> more)

Military Precision

|Style > Look of the day | posted Oct 27, 2009

No.331 in a limited series. In the office he was known for his lightening ability to handle any situation. In his mind, there was no reason why this approach shouldn't work in private too. (> more)

Upgrade your look

|Style > Look of the day | posted Oct 25, 2009

No.329 in a limited series - how to get an upgrade. It's rumored that in order to get a first-class upgrade when flying, the trick is when checking in to place a chic bag on the check-in counter. These looks have got it covered. (> more)

Wear your culture on your sleeve

|Style > Look of the day | posted Oct 21, 2009

No.325 in a limited series - if you've sacrificed precious time devoting yourself to culture, don't waste it. Ensure your outfit follows through. (> more)

A very big house in the country

|Style > Look of the day | posted Oct 20, 2009

No.324 in a limited edition - he always said the city was overrated. Secretly however it wasn't for the scenery but the opportunity to wear his favorite look. (> more)

Wrap up warm it's chic outside

|Style > Look of the day | posted Oct 17, 2009

No.321 in a limited series - the weather is no excuse to wear spring/summer. Opt for your winter wardrobe - quite frankly we're bored of cotton. (> more)

Bright lights, small city

|Style > Look of the day | posted Oct 15, 2009

No.320 in a limited series - if you have friends in all the right places the city can be a small playground. (> more)

From day to night with military precision

|Style > Look of the day | posted Oct 14, 2009

No.318 - in a limited series, if you're bored of slipping on heels in the evening opt for a real difference between night and day. (> more)

Head and shoulders above the rest

|Style > Look of the day | posted Oct 10, 2009

No.314 in a limited series - rise to the challenge of daily life in a showstopping look that will ensure you can cross any bridge - no matter when it comes to you. (> more)

Ensure life plays fair

|Style > Look of the day | posted Oct 8, 2009

No.312 in a limited series - life isn't fair, we're all aware of this. Some of us are born as Eva Herzigova, others not. (> more)

Aim to look intelligent not bookish

|Style > Look of the day | posted Oct 7, 2009

No.311 in a limited series - the frightening combination of looking and being brilliant can be found in one easy fall/winter shopping trip. (> more)

The age of elegance

|Style > Look of the day | posted Oct 4, 2009

No.308 in a limited series - despite us living in a WIFI world, where Twitter substitutes introductions and we socialize virtually in our PJ's - try not to let the side down when you finally decide to enter into the real world. (> more)

Dress like you mean it

|Style > Look of the day | posted Oct 3, 2009

No.307 in a limited series - it's all very well opting to look nonchalant, but if you mean business, then look as if you do. Business of course can also mean - taking the day off and looking as if you intend to enjoy it. (> more)

Don't settle for anything less

|Style > Look of the day | posted Oct 1, 2009

(> more)

Double the fun

|Style > Look of the day | posted Sep 30, 2009

No.304 in a limited series - if you're going to travel halfway across the world to Sydney, it's always advisable to take a (well-dressed) friend, that way you can double up on wardrobe opportunities. (> more)

Duel personalities

|Style > Look of the day | posted Sep 25, 2009

No.299 in a limited series - if like us you wake up some mornings feeling serious and low-key and other days wanting to be an actor instead, perhaps a diversifying your wardrobe could help. (> more)

Escape taxi queues and office deadlines

|Style > Look of the day | posted Sep 23, 2009

No.297 in a limited series - now that the sun's rays are paling into insignificance, it's time to wear your new autumn wardrobe in the style it was made for. It's time dear readers for a mini-break. (> more)

Timeless elegance

|Style > Look of the day | posted Sep 19, 2009

No.293 in a limited series - she had a wardrobe full of timeless elegance, her challenge now was to buy the house to match. (> more)

The call of the wild

|Style > Look of the day | posted Sep 10, 2009

No.284 in a limited series - many assumed she was off to Paris for a spot of shopping. A flash of animal print on her handbag however gave her away. She was definitely heading to Paris but not necessarily to visit a boutique. (> more)

Interlacing lives

|Style > Look of the day | posted Sep 9, 2009

No.283 in a limited series - she may look like she was leaving the office and hurrying home. To the keen observer however, the subtle band of lace her away. She was doing no such thing. (> more)

Hit the beach when the office returns

|Style > Look of the day | posted Sep 5, 2009

No. 280 in a limited series - it's a well known fact that the beach always feels better when you know your colleagues are shivering in an air-conditioned office. (> more)

Career clinching

|Style > Look of the day | posted Sep 2, 2009

No. 277 in a limited series - unlike the beach, the office is not the place to practice boho-chic (believe us we've tried). Put your working foot forward in a career clinching wardrobe that leaves your colleagues guessing and your boss wanting more. (> more)

All white on the night

|Style > Look of the day | posted Sep 1, 2009

No. 276 in a limited series - just because it's dark, it doesn't mean you need to hide your true sartorial colours. (> more)

Back to city living

|Style > Look of the day | posted Aug 31, 2009

No.275 in a limited series. It's time to pack away the flipflops, get a manicure and put on a pre-fall outfit as the season moves on. (> more)

Her very own couture moment

|Style > Look of the day | posted Aug 27, 2009

No.271 in a limited series - it's very easy to replicate a couture lifestyle (if only for the day). Opt for beautiful dress even for during the day and ensure your heels are new. (> more)

Survival of the fittest

|Style > Look of the day | posted Aug 26, 2009

No.270 in a limited series - a beach weekend was no excuse to let the style guard down. With more hot bodies, beach-bags and killer shades on the beach than the city's streets, the girls knew they had to step up a gear. (> more)

Dress down Friday

|Style > Look of the day | posted Aug 23, 2009

No.267 in a limited series - casual Friday takes on a whole new appearance in the summer. When on holiday, forget trousers - it's time to showcase your holiday wardrobe like there's no tomorrow, or at least no office return date. (> more)

Paris in the summertime

|Style > Look of the day | posted Aug 17, 2009

No.261 in a limited series - Paris in the springtime is for tourists. When it's hot & steamy it's a much more exciting place. (> more)

A cliffhanger

|Style > Look of the day | posted Aug 13, 2009

No. 258 in a limited series - avoid any style mishaps by opting for WIFI and a spot of online shopping on location. (> more)

Remember to pack your fitness gear

|Style > Look of the day | posted Aug 7, 2009

No.251 - in the rush to head off on holiday, any form of fitness gear tends to left in the wardrobe. Remember lifting a cocktail is not strictly considered exercise. (> more)

Before & after

|Style > Look of the day | posted Aug 6, 2009

No.250 in a limited series - ensure your holiday photos always capture the post-spa moment and not the pre one. (> more)

Coordination with your friend is a must

|Style > Look of the day | posted Aug 3, 2009

No.249 in a limited series - a cultural visit requires careful planning, as does your friend's outfit. (> more)

The only thing that should blend in are cocktails

|Style > Look of the day | posted Jul 31, 2009

No. 244 in a limited series - refuse the picture postcard look with a holiday wardrobe that features retro prints. (> more)

A clever holiday spans weather conditions

|Style > Look of the day | posted Jul 29, 2009

No.232 in a limited series - much as we love caftans and bikinis, too much of a good thing can bore anyone. Opt for a holiday in multiple weather zones for maximum wardrobe versatility. (> more)

Stylerunner

|Style > Look of the day | posted Jul 22, 2009

No.225 in a limited series - opt for a futuristic look to suit your cityscape. (> more)

Get in line

|Style > Look of the day | posted Jul 21, 2009

No.224 in a limited series - As much he enjoyed the thrill of the chase he was content to conduct his chasing off the pitch and in the club bar. (> more)

Shopping is not a spectator sport

|Style > Look of the day | posted Jul 15, 2009

No.217 in a limited series - it's fine to shop in pairs, but only if both of you have the same plan. Followers need not apply. (> more)

A monochrome moment

|Style > Look of the day | posted Jun 17, 2009

No.190 in a limited series - ensure you have a colourful life by with a sleek style and of course, a mission. (> more)

The bohemian life

|Style > Look of the day | posted Jun 13, 2009

No.186 in a limited series - despite her department card store card & weekly spa treatments she still believed in the bohemian lifestyle. (> more)

Make a splash away from the pool

|Style > Look of the day | posted May 16, 2009

No.158 in a limited series - it's not always swimming trunks that can cause ripples. (> more)

To wear or to receive?

|Style > Look of the day | posted May 11, 2009

No.153 in a limited series - much as she liked to play the romantic she much prefered wearing flowers to receiving them. (> more)

A longer weekend

|Style > Look of the day | posted May 5, 2009

No.147 in a limited series - according to him the true definition of a long weekend was returning to work on Thursday. (> more)

The girls have now left the building

|Style > Look of the day | posted May 4, 2009

No.146 in a limited series - they preferred being the performance as opposed to watching it. (> more)

Does my garden look good in this?

|Style > Look of the day | posted Apr 26, 2009

No.137 in a limited series - ensure your dress, not the season takes centre stage. (> more)

Don't be fooled

|Style > Look of the day | posted Apr 11, 2009

No.122 in a limited series - ensure you have a weather-proof outfit in place. (> more)

An artistic edge

|Style > Look of the day | posted Apr 8, 2009

No 94 in a limited series - Take inspiration from elsewhere. (> more)

Style worlds away

|Style > Look of the day | posted Apr 5, 2009

No.118 in a limited series - a trip away is not only about updating your Facebook profile. (> more)

In the mood for a fiesta

|Style > Look of the day | posted Mar 31, 2009

No.113 in a limited series. Life is not just one long meeting. (> more)

A-list style is not only for the red carpet

|Style > Look of the day | posted Mar 26, 2009

No.108 in a limited series - the A-list checklist: Shades, killer dress and the must-have bag. (> more)

The renegade style

|Style > Look of the day | posted Mar 15, 2009

No. 97 in a limited series - the secret of great style is to look like you belong wherever you are. (> more)

A creative look

|Style > Look of the day | posted Mar 14, 2009

Look 96 in a limited series - A creative truth. The reality was he had no need for any photographic equipment... (> more)

Waiting was not his style

|Style > Look of the day | posted Mar 13, 2009

No. 95 in a limited series - find what you want and go get it. (> more)

Think small, dream big

|Style > Look of the day | posted Mar 11, 2009

No.93 in a limited season - Style is in the details. Get the laidback zen look off the peg. (> more)

The grass is always greener

|Style > Look of the day | posted Mar 10, 2009

No 92 in a limited series - work what you've got. (> more)

Work can wait

|Style > Look of the day | posted Mar 7, 2009

Look 89 in a limited series - A break. The holidays had given him some time to think - the danger of time out. Now he wasn't sure if he intended to go back to the office. (> more)

Life without baggage

|Style > Look of the day | posted Mar 4, 2009

No. 86 in a limited series - for a big location pack light (> more)

A good year

|Style > Look of the day | posted Mar 3, 2009

No. 85 in a limited series - Mr. Nice Guy inherits an old vineyard in the South of France - quits his job and re-invents himself in the stress-free vineyards of Provence. (> more)

Around the world in fashion weeks

|Style > Look of the day | posted Mar 2, 2009

No.84 in a limited season - Another week, another city. (> more)

The race of the season

|Style > Look of the day | posted Feb 24, 2009

No. 76 in a limited season - ensure your the first not the last in the new collections. (> more)

A labour of love

|Style > Look of the day | posted Feb 14, 2009

Look 68 in a limited series - he wasn't sure what had taken the most effort forthsi evening. Getting the tickets to to this evening's La Scala performance or planning his outfit. (> more)

Some like it hot

|Style > Look of the day | posted Feb 12, 2009

Look no. 66 in a limited series - Enough with the cold. It was time to bring out the Spring wardrobe. (> more)

Height does matter

|Style > Look of the day | posted Feb 11, 2009

Look no. 65 in a limited series - despite dining in the world's tallest tower, it was the height of her heels that was more important this evening. (> more)

The short cut to success

|Style > Look of the day | posted Feb 10, 2009

Look no. 64 in a limited series - dress well, work less. (> more)

From Russia with love

|Style > Look of the day | posted Feb 9, 2009

Look no. 63 in a limited series - stay cool and collected at all times. (> more)

The London style eccentric

|Style > Look of the day | posted Feb 8, 2009

No. 62 in a limited series - Mix it up. (> more)

A double expresso and the answers

|Style > Look of the day | posted Feb 2, 2009

No. 56 in a limited series - A shot in the dark at making it work (> more)

The definition of a true long weekend

|Style > Look of the day | posted Feb 1, 2009

No. 55 in a limited edition - How to style a weekend to perfection (> more)

Gambling on style

|Style > Look of the day | posted Jan 30, 2009

No.53 in a limited edition - sometimes it's important to take a wardrobe risk. (> more)

A wardrobe is not for sharing

|Style > Look of the day | posted Jan 28, 2009

No. 51 in a limited series - share a bike, not your wardrobe. (> more)

How long is too long?

|Style > Look of the day | posted Jan 27, 2009

No. 50 in a limited series - Size can be deceiving (> more)

A coveted weekend invitation

|Style > Look of the day | posted Jan 25, 2009

No. 48 in a limited series - A weekend of style (> more)

How to get noticed

|Style > Look of the day | posted Jan 23, 2009

No. 46 in a limited series - Fame in the taxi queue. For most people waiting for a taxi was a bore - to them it was the perfect excuse to show off their outfits. (> more)

Pounding the streets

|Style > Look of the day | posted Jan 22, 2009

No.45 in a limited series - Therapy that works. (> more)

Immaterial Girl

|Style > Look of the day | posted Jan 21, 2009

No.44 in a limited series. Look the part not the cost. (> more)

Brunch gets a new style menu

|Style > Look of the day | posted Jan 19, 2009

No.42 in a limited series - Ever felt the city has copied your look? (> more)

A girl's best friend is a five star concierge

|Style > Look of the day | posted Jan 17, 2009

No.41 in a limited series - How to get the table you want on a Friday night. It's not easy having a city at your disposal but we prove it's possible. Read on for how... (> more)

Fashion needs no translation

|Style > Look of the day | posted Jan 17, 2009

No.40 in a limited series - international style. He may be in Tokyo but his Italian style was the ultimate conversation starter. (> more)

How to get an upgrade

|Style > Look of the day | posted Jan 16, 2009

No.39 in a limited series - The urban myth (> more)

A close-knit group

|Style > Look of the day | posted Jan 9, 2009

Look 33 in a limited series - the layers of communication. They liked to find the most obscure after work drinking spots possible. (> more)

Take it onboard

|Style > Look of the day | posted Jan 6, 2009

Look 51 in a limited series - a lifestyle change. The houseboat was a good investment as was his wardrobe. (> more)

A likely story

|Style > Look of the day | posted Jan 5, 2009

Look 50 in a limited series - The book-shop. She was supposed to be shopping for French books as part of her New Year's resolution but kept getting distracted in the trashy novel section. (> more)

From reality with love

|Style > Look of the day | posted Jan 4, 2009

Look 49 in a limited series - Moscow down-time. The reality was it was freezing but Russia was giving her a new-found love for adventure of the retail kind. (> more)

The expresso hour

|Style > Look of the day | posted Jan 2, 2009

Look 47 in a limited series - A caffeine rush. After the non-stop partying could he survive cocktail hour with in a cafe? (> more)

Enough with the sequins

|Style > Look of the day | posted Jan 1, 2009

Look 46 in a limited series - Getting away from it all. It was time to head for the country and a life without heels. (> more)

Start as you mean to go on

|Style > Look of the day | posted Dec 31, 2008

Look 45 in a limited series - All dressed up with everywhere to go. Although she had several covetable chic invites - she preferred an old-school New Year's Eve (> more)

Underground dressing

|Style > Look of the day | posted Dec 30, 2008

Look 44 in a limited series - Understated. After the Christmas excess he thought it better to opt for a look that didn't scream look at me. (> more)

Overdressed or underdressed?

|Style > Look of the day | posted Dec 29, 2008

Look 43 in a limited series - Dress codes. When a party invitation is ambigious as to its dress code, was it better to go OTT or low-key? (> more)

New Year's Eve is overrated

|Style > Look of the day | posted Dec 28, 2008

Look 42 in a limited series - The big night. As everyone else planned to party on December 31st - she chose December 28th. (> more)

A Scandinavian trick

|Style > Look of the day | posted Dec 27, 2008

Look 41 in a limited series - Prolong your winter wardrobe. As he prefered winter clothes to summer ones, he headed to Copenhagen rather than to the Caribbean. (> more)

Detox doesn't start here

|Style > Look of the day | posted Dec 26, 2008

Look 40 in a limited series - The post-Christmas indulgence. Heading to a detox spa was such a waste when everyone was in town. (> more)

'Twas the night before Christmas

|Style > Look of the day | posted Dec 24, 2008

Look 38 in a limited series - A stocking filler. She'd finally said good-night to the office - nothing stirred not even her computer mouse. (> more)

A walk in the park

|Style > Look of the day | posted Dec 23, 2008

Look 37 in a limited series - Central Park. He'd arrived in Manhattan six months ago and couldn't believe this was his first trip to the park. (> more)

Working nine to nine

|Style > Look of the day | posted Dec 22, 2008

Look 36 in a limited series - If only she worked 9-5. Post work drinks got later and later as the week got harder and harder. (> more)

Ciao bella!

|Style > Look of the day | posted Dec 21, 2008

Look 35 in a limited series - Italian style. She wasn't actually Italian but she liked to pretend she was. (> more)

You're getting warmer

|Style > Look of the day | posted Dec 16, 2008

Look 31 in a limited series - The oldest trick in the book. He was prepared for this evening - he'd added another layer. (> more)

Rebel Rebel

|Style > Look of the day | posted Dec 15, 2008

Look 29 in a limited series - A juvenile success. Her face wasn't a mess - but she did look a hot tramp. (> more)

The disco diva

|Style > Look of the day | posted Dec 14, 2008

Look 28 in a limited series - Mirror, mirror on the wall. Would she be the fairest at the disco ball? (> more)

Dutch Courage

|Style > Look of the day | posted Dec 13, 2008

Look 27 in a limited series - Live from Amsterdam. Avoiding the usual cliches - he was intent on discovering a different side to the city. (> more)

Power dressing

|Style > Look of the day | posted Dec 11, 2008

Look 25 in a limited series - "When the power of love overcomes the love of power the world will know peace" - Jimi Hendrix. She secretly loved power. The dressing - not the other sort. Eighties shoulder pads were not for her however... (> more)

Style by the book

|Style > Look of the day | posted Dec 10, 2008

Look 24 in a limited series - Don't judge a book by its cover. She liked to pretend she was home reading a book but the fact she needed a hat gave the game away... (> more)

Stalking Central Park

|Style > Look of the day | posted Dec 8, 2008

No. 22 in a limited series - A-listers whisper secretly that if you have a stalker, you've really arrived. Her secret? She would sometimes walk around Central Park pretending she was famous. She added a hat today to perfect, "The don't look at me" A-list air. (> more)

The luggage carousel is the new hotspot

|Style > Look of the day | posted Dec 2, 2008

No.16 in a limited series - Picking up more than a suitcase. Business sent him mainly to Europe but this time it was long haul. His journeys were spent alone; he had no time for romance and even less for history. (> more)

How to rise in the ranks

|Style > Look of the day | posted Dec 1, 2008

No. 15 in a limited series - The office Queen bee is crowned on Madison Avenue. She'd just left a meeting she'd been dreading all week and was waiting for a taxi - despite the fact she'd been waiting ten minutes, the delay didn't bother her today. (> more)

Tiny furniture, big talent

The 24th annual SXSW (South by Southwest) Music and Media conference kicked off this past week in Austin, Texas. The much-anticipated event draws in the best in music, technology, and film to Austin, Texas. Swide takes a look at this year’s SXSW Film Festival winner, “Tiny Furniture”.

Say "hola" to Gastrohotels

Typically, the quality of lodging would be a lodger's main concentration rather than what's on the dinner plates. Gastrohotels are the newest craze in Spain that have hotel owners getting their hands a little dirty. 

Top gear (Muse Spring 10)

It is rather hard to imagine Terry Richardson shooting anyone without a number of clothes being taken off. Mariacarla is the latest to have fallen "victom" to the Richardson effect in this fleshy editorial.

These boots are made for walking

No.451 in a limited series - For the girl who doesn’t mind a little attention now and then. Turning heads as she sashays past the crowd.

A tailored lady in reds and greys: Swide's Fall 2010 trend review

Out are last season's colour combinations and style cravings, in are surprisingly feminine masculine-inspired tailoring...

Dolce & Gabbana's life aquatic

This year marks the 20th anniversary of Dolce & Gabbana's menswear. We are pleased to announce Another Man has joined the celebrations in releasing a short film featuring the brand's menswear, directed by Pierre Debusschere.

Dr Andrei and Mr Arlovski

R-Patz eat your heart out, there's a new vampire in town. He may not have your public school charm but as a former Ultimate Fighting Champion he could beat the entire Twilight cast in a fight. And he doesn't look half bad in a dark suit... Meet Andrei Arlovski, the new fighting gentleman.

Good morning and Good night

How you start and end a day is everything. Swide looks at some of the newest gadgets for your home that will keep you smiling from sunrise to sunset. 

©2009 Swide S.r.l. con socio unico P.IVA 06388470962

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