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And that's adieu to the noughties!

No. 378 in a limited series - And on that occasion our outfits should stand for everything the decade did not...

| Dec 31, 2009 | Style > Look of the day

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It's a boy girl thing

No 375 in a limited series - to make life as unpredictable as a game of roulette blur the sartorial rules.

| Dec 28, 2009 | Style > Look of the day

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Power dressing doesn't have to mean suits

No.373 in a limited series - power can come from a range of sources, one of which is looking and feeling good. Opt for the right outfit and the sky is the limit.

| Dec 26, 2009 | Style > Look of the day

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Dazzle like a screen siren

 No 376 in a limited series - why settle for any less than full-on drama? Cosy Christmas chic is all good but nowhere near as fun - and seductive - as knowing to dress up for the occasion!

| Dec 24, 2009 | Style > Look of the day

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Dreaming of a white knight for Christmas

No. 374 in a limited series - we all like a Christmas under the snow but it doesn't keep warm at night! A knight in shining white tuxedo is the perfect alternative to make days merry and bright!

| Dec 22, 2009 | Style > Look of the day

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The more clothes the merrier

No.372 in a limited series - obviously the city is a better place with friends. Likewise winter is an altogether nicer place with more layers.

| Dec 20, 2009 | Style > Look of the day

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Paint the town white

No. 377 in a limited series - We're all aware we should be pulling out the red and green dresses but there's something about popping on a white dress that ensures the festive season takes on an altogether more elegant air.

| Dec 19, 2009 | Style > Look of the day

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Luck be a ladies' man

No. 367 in a limited series - living it up in Las Vegas in true Rat Pack fashion. The modern-day crooner is a classic hit in a great dinner jacket and a bow tie... The kind of stranger one would love to meet in the night!

| Dec 15, 2009 | Style > Look of the day

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Dress like you mean business

No.376 - in a limited series. It's one thing to hold a great job, but if you don't look the part - how will you ever get an upgrade and more importantly a taste of real power?

| Dec 29, 2009 | Style > Look of the day

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His weekend is a vie en rose...

 No. 374 in a limited series - if lost in a sea of greys why surrender and blend in? Let your jacket announce the mood and spend the weekend on your own pink cloud.

| Dec 27, 2009 | Style > Look of the day

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Merry Christmas from the Swide family!

Wishing you all the best on this Christmas day: the best in getting up late with a mulled wine induced hangover, the best in stuffing your face with turkey, the best in passing out on the couch after one mince pie too many... Hey, nobody ever said anything about the need for Christmas elegance; you've got New Years Eve for that. Never mind our fancy outfits; we're off to do the same!

| Dec 25, 2009 | Style > Look of the day

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Rock and roll, Uptown style

No. 375 in a limited series - wearing all black with an atittude doesn't have to mean social death on the Upper West. Accessories on the right side of cute are just what you need to turn down the volume and turn up the heat!

| Dec 23, 2009 | Style > Look of the day

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The chicest way to break the ice

No. 373 in a limited series - not by skating at the Rockefeller! The best way to meet and greet is by wearing an outfit that is a conversational piece, may it be black or white or all shades of animal print!

| Dec 21, 2009 | Style > Look of the day

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Clothed in secrecy

No.371 in a limited series - it's not always what you say that makes a different. Sometimes less is more.

| Dec 19, 2009 | Style > Look of the day

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Elegance is as simple as black and white

No. 370 in a limited series - no need for crazy extravagance to get noticed, the timelessness of a classic cut will speak volumes about what kind of man you are - a true gentleman.

| Dec 18, 2009 | Style > Look of the day

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The new girls' night out

No. 366 in a limited series - hitting the bar is a little passé, the opera is where the cool girls are at. With a dash of animal prints to keep it on the playful side of dramatic.

| Dec 14, 2009 | Style > Look of the day

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