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Italian Girl In New York: Life of a Fashion PR
This
is what I do, or actually this is what I've been doing for the past 4 weeks. Let
me introduce myself, my name is Francesca, I'm 23 years old, I work in one of
the biggest Fashion PR Agencies in the world and I live in New York. It sounds
amazing hey! But guys I will be honest with you... I must admit that I'm not a
New Yorker and I'm an intern.
I'm
an Italian girl who moved to the city of dreams a month ago, full of hope. I've
always loved fashion and been obsessed with NYC, so when I got offered this
internship, I packed my stuff and jumped on the first flight available. As you
can probably imagine I'm going to entertain you the beautiful secrets of this
city! This column will be a window on my life, a way to communicate to anyone
who's interested how an European can fit in a place so unique, exciting as only
New York can be.
So
I guess we can get this started now. At the moment I'm in the middle of the
fashion week hurricane, so I never have time for anything but shows, shoots,
shows and shoots! Although I love my job and I'm very happy right now, it's kind
of hard experiencing a city when you're working (especially if you're working
24/7), but I'm handling it pretty well, also thanks to my job, since working for
a fashion company gives you the chance to see the most amazing places ever, not
bad at all.
Anyway
even if I'm still a rookie, I'd love to share with you some tips and tricks that
I consider very useful if you're planning to move here, or even just visit.
Tip
#1: if you wanna be cool you must wear heels. When I'm in Europe flats are my
best friends, Converses are my friends, wedges we get along, heels definitely
not my friends. But New York is different, we are talking about the city of
skyscrapers! This means you must have skyscrapers shoes! This is why I walk to
the office with my hunter boots (because yes it snows and yes you need them, you
don't like them: swim in the mud/melted snow, up to you) and then change into
heels (mid heels though, the skyscraper ones are only for shows). Easy. You
don't have neither Hunter Boots nor heels? No problem, just have a walk in Soho
and you'll find everything you need, sometimes also very cheap. I bought a pair
of Jeffrey Campbell's for 60$, isn't it good?
Tip
#2: Pack light! New Yorkers don't need winter clothes. From Italy I brought
sweaters, comfy Ugg boots, cozy wool leggings. Then I stepped into my office and
bam! Tropical climate! Americans love heating and I seriously had buy cotton
t-shirts to survive. So if you're planning to move here, coat apart, pack summer
clothes! Believe me, it's the smartest thing you could ever do! Though if you
get here just with winter stuff (which I know it's pretty obvious), go straight
to Urban Outfitters (526 6th Avenue), it has the best t-shirts ever at a
reasonable price.
Tip
#3: New Yorkers do not cook. I'm Italian and food it's a big issue for me. I'm
renting a room in a loft in Chelsea where I don't have a proper kitchen, so I'm
living on sushi, thai and Starbucks! And I must also add Chelsea Markets (75 9th
Ave), a highly frequented place by myself right now. You can buy REAL Italian
food and it's delicious! I also suggest the restaurant Via Emilia (47 E 21st) ,
I'm from Modena and the food is so good I almost feel at home. It reminds me so
much of my Grandma's food...Yum!
Tip
#4: always look confident. Everybody looks confident here, but me! I mean feel
like I'm a very easy going and open person, but if your find yourself in between
Tommy Hilfiger and Ed Westwick, I bet you'd get shy too! Four weeks ago I
couldn't imagine I was going to meet Alexa Chung, Cory Kennedy and Ed (!!!), and
these are just a few names. I feel very Serena in Gossip Girl at the moment, the
thing is that she's glowing, beautiful and very wealthy. I'm pale, with dark
circles around my eyes and I'm an intern. Maybe I should just get a good
massage, an haircut, get my my nails done and I would look better...Ok nice
dream, I'll never have time for it. But if you want to where you can get all of
this, check out www.intothegloss.com, a sneak peek on the new yorkers' beauty
secrets.
Now I really have to leave for work, five shows today, I hope I'll survive. See
you later, alligator! FDA
TAGS: dolce&gabbana dolce & gabbana d&g d & g online luxury magazine swide francesca dambrogio ambrogio alexa chung tommy hillfiger hilfiger tommy cory kennedy gossip girl serena jeffrey campbell soho nyc column columnist italian girl in newyork italian fashion nyfw newyork fashion week fashion week new york trend trends
