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What you didn't know about Pitti Uomo
Posted Jun 17, 2009
Pitti Uomo opened its 76th edition yesterday. Ahead of Milan menswear fashion week which starts on Saturday, the Pitti Uomo SS10 exhibition kicks off the menswear season, and runs from June 16th-20th in Florence, Italy.
In need of an inside scoop, Swide got in touch with Pitti Uomo's elegant CEO, Raffaello Napoleone to quiz him on the secret life of this menswear institution.
FIRST EVER PITTI UOMO
Florence, Hotel Villa Medici in February 1972
THE FIRST EXHIBITORS
Roberto Cavalli, Fendi, Flli Rossetti, D’Avenza, Ingram and an additional 44 menswear designers.
THE STRANGEST EVER PITTI UOMO
January 1990 when half a metre of snow fell on Florence and then in June 2005 when temperatures hit 42° - equal to those of the desert.
STRANGEST VISITORS
Cicciolina (Ilona Staller) a former porn actress and ex wife of Jeff Koons and - member of Italian Parliament.
HOW MANY PANINO’S ARE EATEN DURING PITTI?
The average is 20,000 paninos per day!
HOW MANY GLASSES OF CHAMPAGNE ARE CONSUMED?
More than 1000 glasses per day.
HOW LONG DOES IT TAKE TO SET UP THE STANDS INSIDE THE FORTEZZA DA BASSO?
We start setting up the stands a month in advance.
HOW MANY OFFICIAL PARTIES ARE THERE?
More than 80 parties during the 4 days
WHEN DID YOU START PLANNING THIS EDITION OF PITTI UOMO
We start organising each edition six months in advance
HOW MANY COUNTRIES DO YOU VISIT SEARCHING FOR NEW EXHIBITORS?
We visit all international trade shows worldwide, with particular attention in the USA, Great Britain, Japan, France, Germany, Benelux, Spain, Brasil, China, India, Scandinavian countries, Australia and Austria.
HOW MANY DESIGNERS APPLY TO EXHIBIT AT PITTI EVERY YEAR & HOW MANY SPACES ARE THERE?
We have a waiting list of about 180 application forms for Fall/Winter and 150 for Spring/Summer
HOW MANY LANGUAGES ARE SPOKEN DURING PITTI UOMO?
Over 30 languages
HOW MANY PEOPLE DOES IT TAKE TO ORGANIZE PITTI UOMO?
Throughout the year Pitti employs 50 people. During the show itself, more than 200 people.
With special thanks to Raffaello Napolene
Kerry Olsen
To find out more about Pitti Uomo event click here www.pittimmagine.com
TAGS: pitti uomo ceo raffaello napoleone florence trafe show menswear menswear fashion week ss10 fashion style online magazine fashion magazine the sartorialist menswear buyer italian fashion
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