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Long before Yoox.com and Net-a-porter.com: mail-catalogues. Claudia Schiffer, Carla Bruni, Helena Christensen, Cindy Crawford and Linda Evangelista on the cover of an Italian magazine catalogue, at the beginning of the 90s. An old clip from Vogue Italia reminds us of vintage mail-orders.
18 is a great number - it smacks of youth, fun, carefree days and the chance (in most countries anyway) to finally be let free on society. What however would it smell of as a number? Dreamy of course, rich with promise and hypnotizing...
If you've caught a glimpse of the new D&G Anthology fragrance ads, you may have just noticed a rather good-looking chap called Noah Mills. The slaves to fashion that we are at Swide, we volunteered to interview him. Take a peek...
Mixing with the world's most beautiful supermodels (Eva, Naomi & Claudia) appears to be an exhausting business as we catch male model Tyson snoozing on the set of the new D&G Anthology fragrance shoot.
Although we assumed supermodels landed on earth from a far off galaxy called supermodel planet, the truth is (spoiler alert!) that supermodels do have a human story of discovery too. Swide traces Claudia Schiffer's rise to super stardom.
The U.K's Times online has revealed in their "recession chic" post that advertisers are moving away from ‘quirky’ models and fair-haired, blue-eyed girls are in great demand. Why? Swide reads on and decides whether or not to invest in some peroxide.