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The rumours have finally been put to rest regarding Parisian nightclub, Le Baron, opening in New York. It’s recently been confirmed that Le Baron, notorious for their uber-exclusive parties, will be making New York their newest residence and attracting a whole new slew of trendy urbanites. (> more)
EXCLUSIVE!!!!!! Designers Stefano Gabbana and Domenico Dolce hit New York at the beginning of November to shoot their forthcoming spring 2010 advertising campaign with Steven Klein. Swide being the backstage beast that it is – was hanging out in the shadows capturing all the action. Click to view... (> more)
Exclusive! Madonna has joined forces with Italian designers Dolce & Gabbana to showcase their spring/summer 2010 collection in the brand's forthcoming ad campaign. The campaign was shot in New York by photographer Steven Klein. Find out more here... (> more)
For those of you wondering what to do of an evening now that winter is approaching, could new Manhattan social club Spin that has combined a table tennis cub and private member's club be the answer? (> more)
As we all know women rarely need an excuse to shop. Thursday's Fashion Night out however gave the girls (& the supermodels Eva, Karen Elson) the chance to flex their credit cards. We assumed the boys had stayed at home until that is, we spotted Chace. (> more)
Apparently model Karen Elson spent so much last night that her credit card company called to make sure they were all authorized charges. Swide finds out what she bought... (> more)
There we were thinking the life of an A-Lister was all private jets, blacked out limos and flunkies on every corner. How refreshing to therefore to spot Kate Hudson keeping it real. (> more)
Cast aside your preconceptions that Milan is sitting back with a glass of Prosecco whilst reading Vogue Italia. The Global Language Monitor’s annual survey released today reveals Milan has ended New York's five-year reign as the world's top fashion city. Swide finds out more. (> more)
In the middle of Manhattan’s west side roads, a new park has opened its gates, built on an old elevated railway. Get off the streets and start aiming high - as in rooftop high. (> more)
Swide has an exclusive peek at the opening of a new exhibition at NY's Not Fade Away Gallery that fills us with a rush of dangerous excitement and a longing for when New York meant something other than just shopping. (> more)