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Swide has been on a constant trawl (through the virtual world obviously) to discover more about the stars of the blogging world. We've put together an interview series with the current superbloggers proving it's not all pajamas and coffee, well not always anyway... (> more)
They say imitation is the highest form of flattery – (obviously uttered by someone never stood next to someone in the same outfit at a party.) New blog, The Fake Sartorialist, could be proof Scott Schuman, and his (real) blog, The Sartorialist has reached worldwide infiltration. (> more)
In Swide's series Meet The Bloggers, we interview the leading lights of the blogasphere. Today's upcoming blogger is London based JaJa Hagreaves. (> more)
In Swide's series Meet The Bloggers - Swide interviews leading bloggers to ask them what life is really like in the blogasphere. Next up is superblogger Adrien Field. (> more)
We interviewed fashion superblogger Bryanboy during fashion week to discover how the fashion industry is changing. Watch the interview here. (> more)
VIDEO EXCLUSIVE!! Swide caught up with Scott Schuman a.k.a The Sartorialist, BryanBoy, Tommy Tom from blog Jak & Jil and Garance Dorè as they met designers Dolce & Gabbana backstage at their recent SS10 catwalk show. Fashion Moment. (> more)
You know fashion week has arrived in Milan, when superblogger Bryanboy heads into town. Swide caught up with him at the D&G showroom as he put together a fashion week look. (> more)
The FW 2010 menswear fashion week starts today in Milan - and if like us you're after a real insiders view of what goes on - read our post on the hottest blogs to give you the real inside scoop. (> more)