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Viva Italia! And those who created it.

The Italians. A good title for plenty of movies and books. What is so special about the Italians? Why do Italians do it better? For centuries people have asked themselves the same question, they travelled to Italy trying to find an answer, or actually settled in the hopes of finding the right inspiration, as did James Joyce in Trieste, or as Henry James so accurately described in Portrait of a Lady, living in the mist of explosive intrigues and sensuality. A bestseller by Luigi Barzini explained in depth the sociological aspects of a deep rooted culture in his 1964 the Italians. Thus, we can imagine, everything related to Italy is about the experience. Which is why Italian brands, aside from the quality and beauty they represent, are always the ones people are more attracted to. No one else can decorate an empty house in five minutes, bring some Italian food and wine on the table, sing, dance, and turn it into a party. If you can associate this feeling to any product, than you have a winner.


Italians seem to have become established winners. Who wants to ride in another bike, when there is the Bianchi, or ride another car rather than a Ferrari. If you want a motorcycle, you have only one respectable option: a Ducati. Recently Vespas have taken over unthinkable geographical locations, such as California. Riding a Vespa still takes your imagination to the Dolce Vita. Why should your taste-buds get hurt by something other than a Lavazza, or the premium Illy? Close your eyes to enjoy the end-product of craftsmanship, the true spirit of Italian creativity. From Bulgari’s jewellery that speaks for itself, the art of making a whole world around a single object which by direct result becomes an object of desire. Not second to this, prestigious drinks of the calibre of Martini, or fashion-perfection to be counted in the worldwide famous Italian designers.

Text by Acelya Yonac
Source: martini.com
Photo Credits: Getty Images
TAGS: dolce&gabbana dolce & gabbana d&g d & g luxury online magazine bulgari vespa piaggio ferrari ducati marcello mastroianni anita ekberg lavazza illy italy italia brands brand lifestyle