Swide Magazine by Dolce&Gabbana

Stefanogabbana.tumblr.com has been active for a couple of weeks now, a microblog where the designer posts pictures, videos, tweets, audio tracks that automatically follow on Twitter. It’s a new frontier: personalized chains of content distribution.

Stefano Gabbana quietly opened a couple of weeks ago his microblog stefanogabbana.tumblr.com. After two years of Twitter with 85.000 followers and a demonstrated use of social networks, the direct and innovative approach from a celebrity that has been mentioned by Twitter’s CEO Dick Costolo as an example of friendly communication in the world of luxury, Stefano Gabbana takes on the new challenge of using Tumblr.com’s microblog “I’ve learned about it from my Twitter followers – explains Gabbana – and I gathered it could be nice to have a place where to put all the pictures and videos I post on Twitter”. 

Extremely easy and with an intuitive interface on mobile application, already seen as a powerful fashion-viral tool by Mashable, the bible of the social media (mashable.com), Tumblr takes on about 30.000 new subscribers a day and predicts to take the lead of all social networks within the year (although it’s been in place since 2007) because it’s an hybrid that puts together all the social mechanisms that already exist on Twitter and Facebook from photos to video publishing. “I realized that all the pictures I was posting on Twitter were getting lost whereas I could put them in only one place with Tumblr, now my Tumblr is connected to my Twitter because I will keep the direct way of communicating with my followers” said Gabbana of his decision to put together stefanogabbana.tumblr.com and twitter.com/stefanogabbana, posting the same contents only once on Tumblr and by connecting his account to Twitter. In general the rich content (photos and videos) of his users on platforms like Yfrog.com and TwitPic.com is dispersive and not exhilarating when it comes to lay-out and potential aggregations. 
That of aggregating and building personalized distribution chains using different accounts is a more and more recurrent need for internet users. To connect Flickr.com to Facebook or like in this case using Tumblr for managing the tweets on Twitter is a new modality that more evolved social users are utilising. Soon it will become a largely spread necessity. 
This is the new phenomenon of the web, to extend social network so that the same content can be seen and used in different ways and by different communities. 
Our necessity to “contain” and manage all of our online content and social media networks together is satisfied by the newly born aggregators such as Memolane.com and Flavors.me. Even Tumblr, although online since 2007, is enjoying a recent success due to this need.
Gabbana has always been very observant of the digital world: “I like observing how the market of technology offers continuosly novelties to allow people to express themselves and speak their opinion. Domenico and I are very curious of the signals we get especially from young people: in fact, one of my twitter-followers who is 20 years old suggested I open a Tumblr account.”

Giuliano Federico 

*The CEO of Twitter cites twitter.com/stefanogabbana as an example of friendly communication linked to luxury On Swide.  
MASHABLE.com: Why Tumblr is taking over fashion blogging
MEMOLANE.com: my personal social network aggregator 
Follow Stefano Gabbana on: stefanogabbana.tumblr.com twitter.com/stefanogabbana

TAGS: dolce&gabbana dolce & gabbana tumblr facebook memolane flavorsme social network media web internet stefano gabbana domenico dolce ceo twitter mashable flickr yfrog twitpic