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“Capturing the mood and then translating it into what it means to them and then getting it to a level where consumers appreciate it is the hardest thing about making perfumes.” Sumit Bhasin, Director, Global Research and Development and Innovation P&G Prestige, talks to Swide about his love of perfumes, his passion for his work and how he became one of the most renowned “noses” in the perfume industry.
A flawless look, downy complexion, bright skin are synonymous with beauty, but for many of us nature needs a helping hand. The right product and know how go a long way in helping us look and feel more beautiful.
The beautiful Valerija Sestic is transformed into a 50s siren by the expert hands of make up artist extraordinaire Pat McGrath for the Dolce&Gabbana SS12 show
Watch backstage videos and get the make up brief on how to switch from masculine to feminine. Pause and rewind, confusion is electric and fusion is magic.
Swide met Ateh to discuss beauty tricks and the SS11 key looks to come. Romantic inspirations translated in the hair and the clothes, next summer we will be in love or about to fall in love.
Watch & listen to the expert. Lucky you! By being a Swide reader and hopefully an addict you can enjoy some tips to try ASAP as well as an insight into next summer’s key beauty looks.
Interview with Clara Giacconi from Leiweb. Backstage @ fashion shows not only will you see the usual batch of fashion bloggers but also some of their beauty fellows.
Paris Fashion Week-A peek in Parisian tweets and Facebook related downloads forecasted; to be able to share one’s stylish thoughts and comments lively with the rest of the world is a must.
Your emotions to become instantly billboard news… For real, have a say on Dolce&Gabbana‘s instore windows.
Check out how David Gandy is so ready for his first day in the sun.
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