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Welly: Beauty on the road
Posted Nov 16, 2009
Camping is often associated with dirty places but wonderful locations, but with the new Welly mobile beauty service – sharing a bathroom with a thousand people can be a thing of the past. To offer a unique style of camping, an Italian team has built a wellness centre – called Welly - that can be placed in any open area in minutes, providing a beauty source even in the most savage and far-from-civilization locations.
Welly modules are 2.50 m. in depth and 7 or 8 m. wide and dedicated to wellness complete with six variations: Sauna room, steam room, water massage area, flotation pool, cardio-fitness and body building. The 8 m. modules are dedicated to services: Massages, mini fitness and that super useful gadget – the mini bar. Any structure (provided with a technical staff on demand) - can be used by up to six guests.
Obviously, camping is not the only possible backdrop for the service. A Well centre can be harbour-side, or in a garden of a villa you may be renting.
At Swide we're waiting for that next mobile beauty innovation - a plastic surgery clinic offering botox between happy hour on the beach and sunset in the middle of the ocean.
For more information see www.welly.it
Giuliano Federico
TAGS: welly beauty innovation camping trends beauty trends online magazine fashion magazine
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