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The 2010 Pirelli calendar shot by Terry Richardson was launched yesterday in London. Shot on location in Trancoso Brazil at the new UXUA Casa hotel, peek at the hotel and the Pirelli pics here.

We can't help but wonder what Trancoso's historic 'Quadrado' – a grassy cliff-top square closed
to traffic thought when Terry Richardson and the world's loveliest ladies turned up for the sexy Pirelli shoot.

Featuring leading faces (and bodies of course) such as Daisy Lowe, Lily Cole, Miranda Kerr, Ana Beatriz Barros, Marloes Horst, and Rosie Huntington-Whiteley the calendar's goal this year was to use "no makeup, no reflectors — only the flash of the camera — no branded clothes or jewellery, no girls altered surgically," said Andrea Imperiali, manager of Pirelli on the set.

The calendar debuted on Nov.19th in London - just make sure you have your reservation at the Uxua Casa Hotel, the calendar's location before the Pirelli groupies hit. Take a look at this video from yesterday's London launch by clicking here.

Located in Trancoso, a colourful fishing village on Brazil's idyllic Bahian coast, Uxua Casa Hotel guests have access to a one-of-a-kind aventurine quartz swimming pool, a restaurant/lounge, library, gym, and spa as well as capturing perfectly the 2009 zeitgeist for "casual luxury".

Designer and owner Wilbert Das, conceived UXUA as a tribute to the region of Bahia. Created using
local and recycled materials and traditional construction methods, the hotel was realized over a two-year period in personal collaboration with local artisans and builders.

The houses are as unique inside as they are on their exteriors: each is filled with antiques and Bahian art as
well as hand-made furniture and fixtures created on site together with Trancoso craftsmen.

Can we all have a moment please for this "outside but actually inside" shower fixture.

"Casual luxury" is 2009's travel buzz word and refreshingly turns its back on the sharp edges of austere design hotels of the past.

Three renovated fishermen's' houses face directly onto the Quadrado, and the remaining six homes (including a multi-level treehouse made entirely of recycled wood) are nestled around pools in a lush tropical garden of flowers, fruits, and towering coconut, cocoa, and jackfruit trees.

For a closer look at the hotel see uxuacasahotel.com/hotel. Plus take a peek at the behind the scenes coverage of the shooting of the calendar below.

Kerry Olsen

Source & Photo Credit: uxuacasahotel.com/hotel

 

TAGS: pirelli calendar terry richardosn wilbert das brazil uxua casa jesus luz brazil trancoso daisy lowe lily cole miranda kerr ana beatriz barros marloes horst and rosie huntington-whiteley casual luxury travel hotel trends online magazine luxury magazine style luxury