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Boxed water is better
Posted Mar 25, 2009
The days of supermodels & actresses washing their hair in Evian (Nicole Kidman has apparently already moved on to washing her hair in champagne...) and hip water bars may be long gone - but we still couldn't resist a peek at this month's new water launch.
Boxed Water Is Better launched this month with the simple idea of creating a new water brand that is not only kinder to the environment but actually gives a little bit back. Looking to the past for inspiration, the company decided to keep things simple, sustainable, and well - beautiful. Who'd have thought a carton could look so, well - unique? Has no-one honestly thought of this before? Genius.
Around 90% of the company's boxed water containers come from renewable resources - trees, a resource they intend to manage in a responsible and ethical way. Their carbon footprint is dramatically lower than its competitors because their boxes are shipped flat to their supplier and filled only on demand is created and the company also intends to donate a generous 20% of its profits back to its key resources - water and trees.
We hate to use the obvious cheeky line - but what a lovely package....
Email them at hello@boxedwaterisbetter.com to find out where to buy near you
Source: www.boxedwaterisbetter.com
Photo Credit: www.boxedwaterisbetter.com (main), www.dieline.com (internal)
TAGS: boxedwaterisbetter packaging water water bars nicole kidman online magazine design fashion magazine luxury magazine
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