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An iPhone first: Dolce & Gabbana goes live for F/W 2010-2011!
Posted Feb 18, 2010
A world premiere is coming to you courtesy of your iPhone: next week the Dolce & Gabbana models will be strutting their stuff down the catwalk... as well as on your phone screen! For the first time ever a fashion show will be available in live streaming on an iPhone - who needs the front row!
It's even easier than getting all dressed up and fighting your way to a front row seat: simply visit LIVE.DOLCEGABBANA.MOBI and wait for the catwalk action to unfold. Two special occasions to write down in your agenda:
Thursday, February 25th from 3pm GMT+1 for the D&G show;
and Sunday, February 28th for Dolce & Gabbana, starting around 1pm GMT+1.
This wouldn't be the first time Domenico Dolce and Stefano Gabbana act as digital pioneers; ever since our lives went digital they have made a point of keeping ahead of the fashion game by embracing new technologies. By going live with their fashion shows in 2005 (a democratic new way to approach fashion which is still going strong these days on live.dolcegabbana.com, as well as on Dolce & Gabbana's official Facebook page); by developing a mobile channel in 2008, as well as a free iPhone application in an effort to bring a little Dolce & Gabbana glamour to our phones; and by famously being the first to sit bloggers on the front row with the likes of major editor-in-chiefs back in September 2009 for the S/S 10 shows.
An unusual front row that launched a trend as seen these days under the tents of Bryant Park: the NYC designers are following Domenico and Stefano's example by mixing it up on their front rows between notorious editors, A-listers and the now all-poweful bloggers, deemed by WWD "the new celebrities" in an article published yesterday on Fashion's New Fever.
While the fashion world is busy watching the front row, the rest of the world is preparing to watch the shows on their iPhones and enjoy a premium view wherever they're sat. Stay tuned for the live broadcast; no RSVP required!
Source: Dolce & Gabbana
Photo credit: Dennis Valle
TAGS: dolce&gabbana d&g iphone live streaming live show live broadcast fw10 fall 2010 winter 2011 mobile technology iphone application bloggers front row
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