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Museums replace bland cafeterias
Posted Feb 1, 2010
Pictured above is the Guggenheim Museum's newest restaurant, The Wright, cleverly designed to accompany the inspirational works of art it hosts. Restaurant director, Aaron Breitman shares that The Wright was “inspired by and created within an institution renowned for its art, architecture, and innovation, the Wright will extend that experience to its food and service”. Lucky for us, many museums are adapting to this growing trend and making the dining experience of their visitors a priority.
The Guggenheim Museum’s The Wright came to be after witnessing the success of its counterparts, like the Museum of Arts and Design (MAD) in New York. The Museum of Arts and Design's restaurant , The Robert, is an aesthetically inticing dining experience. The Robert, designed with pink acrylic panels containing LED lighting that extend across the dining room , makes one forget that the reason for visiting was to eat and not stare. The crylic panels were designed by Johanna Grawunder. As if Grawunder’s work wasn’t enough, The Robert also shares a video art piece by artist Jennifer Steinkamp, “Orbit 2” that is shown on the restaurant’s 103-inch plasma screen.
The Robert- Museum of Arts & Design (MAD)
James Gara, chief operating officer of Museum of Modern Art in New York explains the reason for the need to push visual stimulation at museums:
“Given that people spend so much time here, having a dining experience comparable to the facility itself, whether formal or more casual, was important to us.”
The Modern-Museum of Modern Art
It’s refreshing to see that museums are now understanding why we, as visitors, demand improvement in dining options. It doesn’t make sense to pay an admission fee with the hopes to be stimulated, only to have that stimulation leave once you enter a dining facility. This is one trend, we at Swide, hope to see be adopted world wide.
Timaj Alwan
Source: Various
Photo credit: Various
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