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A square drink
Posted Aug 28, 2009
Designer Fukasawa has imitated the texture, skin, and color of the fruit juices within the containers to create this clever and innovative packaging design. In addition to the banana, kiwi, and strawberry flavors, there is also a silken tofu design for soy milk.
Fukasawa is quoted as saying that, “I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”
Taking a look at the strawberry box above we struck by the fact a) we'd never actually tried drinking strawberry juice other than in a cocktail and b) the packaging could convince us to continue our post-holiday detox that little bit longer...
Kerry Olsen
Source & Photo Credits: Naoto Fukasawa
TAGS: naoto fukasawa juice packaging design detox fruit healthy living japanese design
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