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Eyes Swide Shot: The real story behind catwalk hair

The reality is those tousled looks seen on the D&G SS10 catwalk, rarely come naturally - even if you are a catwalk model.

| Sep 24, 2009 | Life > Bellezza

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Discover the smell of 3

Supermodel Naomi Campbell is as intriguing a person as one gets, and so it was only natural when we heard she was the muse behind a new fragrance - we wanted to find out exactly how you bottle the essence of Naomi.

| Sep 13, 2009 | Life > Bellezza

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What does number 1 smell of?

Strangely enough, we spend our life adding up numbers but never take a moment to think about what one smells like. Swide investigates what number one actually smell like...

| Sep 11, 2009 | Life > Bellezza

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The designer underground

With New York fashion week started it's time to turn our attention to all things fashion. London is preparing it's assault on the fashion world with a collection of commemorative posters for the city's underground.

| Sep 10, 2009 | Life > Bellezza

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Eva Herzigova & Fernando Fernandes play spin the wheel

When we spotted the bathrobes, we thought perhaps they were playing spin the bottle instead. Swide goes backstage to watch supermodels at work.

| Sep 8, 2009 | Life > Bellezza

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Tyson sleeps on the job

Mixing with the world's most beautiful supermodels (Eva, Naomi & Claudia) appears to be an exhausting business as we catch male model Tyson snoozing on the set of the new D&G Anthology fragrance shoot.

| Sep 7, 2009 | Life > Bellezza

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Jazzercise is here to stay

When we found this 80's clip of a Jazzercise class courtesy of Dita Von Teese's tweets and heard she was planning to give it a go we couldn't wait to get started. Why not match a fashion trend with an exercise class?

| Sep 3, 2009 | Life > Bellezza

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The smell of 18

18 is a great number - it smacks of youth, fun, carefree days and the chance (in most countries anyway) to finally be let free on society. What however would it smell of as a number? Dreamy of course, rich with promise and hypnotizing...

| Sep 18, 2009 | Life > Bellezza

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The smell of 6

It's not a thing that one tends to ponder on a day to day basis, but what exactly would a number smell of if it had a scent? Swide investigated the scent of number 6.

| Sep 11, 2009 | Life > Bellezza

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Meet Noah Mills: Exclusive video interview

If you've caught a glimpse of the new D&G Anthology fragrance ads, you may have just noticed a rather good-looking chap called Noah Mills. The slaves to fashion that we are at Swide, we volunteered to interview him. Take a peek...

| Sep 10, 2009 | Life > Bellezza

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The smell of 10

We could of course have guessed that supermodel Eva Herzigova & newcomer Fernando Fernandes would smell ten out of ten. Short of achieving perfection ourselves, Swide investigates what number ten smells like.

| Sep 10, 2009 | Life > Bellezza

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reSTART: America's detox centre for the internet addicted

If Twitter, Facebook and the general desire to connect with cyberspace is driving you to distraction, a new Seattle based clinic, claiming to be America's first residential detox centre for internet addicts, could be for you.

| Sep 8, 2009 | Life > Bellezza

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Naomi Campbell checks out the talent

We only wish that our average day in the office involved deciding between speaking to male models Tyson or Noah Mills. Putting the super in model Swide discovers Naomi's latest project.

| Sep 4, 2009 | Life > Bellezza

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