Swide Magazine by Dolce&Gabbana

DOLCEGABBANASTORE.com is online: all the collections and accessories in 7 languages, free shipping in 33 countries, accessible via computer, mobile and social networks.

DOLCE&GABBANA opens its online store on the 12th of July 2011. The entire collection, including the shows and the accessories, will be available on an e-commerce platform developped by Yoox Group, guaranteeing free shipping in 33 countries, 7 languages, accessible via computer, mobile and social network.

 The opening of the virtual boutique is very much in line with the Italian brand, it is a perfect ending when you think of what DOLCE&GABBANA has been up to in these past years, its emotional and editorial approach to the digital scene.

2004: DOLCE&GABBANA launches its mobile channel anticipating the smart phone.

2005: first live fashion show on streaming.

2007: DOLCE&GABBANA becomes a digital publisher and launches Swide.com showing great intuition when it comes to brands and an editorial approach. It also understands the growing importance of a direct communication with consumers.

2009: D&G online store is launched, it is the beginning of a partnership with Yoox Group.

2009: Domenico Dolce and Stefano Gabbana go against the rules and invite bloggers for the first time to the front row together with fashion editors.

2010: The designer duo understand the need of the consumers to participate fully to the life of the brand and invent the "Pre-Show" Diaries, snack videos that anticipate the collection before the actual show. During the same time they also launch the press conference on Youtube.

2010: Stefano Gabbana opens his Twitter account and keeps on trend with personal branding by letting the media and the consumers actively get information on the brand.

2011: Stefano Gabbana opens his micro-blog on Tumblr.

 

Throughout the years, the brand has created a solid base within the new social and anthropological matrices, the changing stage of communication, marketing, and the relationship between consumers and markets. In this multi-platform environment, a humus of relations and continuous exchange with and between consumers, in this new progressive alphabet and digital society, story telling, open share info, on the 11th of July 2011, the DOLCE&GABBANASTORE.COM is launched.

It's a new challenge, Italian style, innovation, glamorous collections and DOLCE&GABBANA's communicative style, united with the technology, logistics and excellence of YOOX Group. A liaison capable of creating new narratives, value to the Maison Made in Italy, a new retail world wide proposition with specific languages, cultural identities, single markets: one of the reasons why the Chinese e-store will be launched on the 8/8, a lucky day in the Chinese calendar.

 Thanks to a strong digital positioning, socially oriented, and thanks to expert content developed in line with Swide.com, for the first time an e-commerce platform by a luxury brand will give the consumer a shopping experience that has a strong editorial imprint. The users will access the product catalogues, participate in an emotional "shop by look", thanks to shootings, lay-outs that recall a magazine. Not only product details and categories, but a true experience, a narrative of style, tradition, quality, research, and innovation, the DOLCE&GABBANA lifestyle.

TAGS: dolce&gabbana dolce & gabbana d&g d & g online luxury magazine swide online store commerce ecommerce ebusiness online shop luisaviaroma netaporter mrporter neiman marcus virtual boutique mobile shopping shop store stores