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Preview SS10 Dolce & Gabbana in the pre-show diaries

Posted Sep 24, 2009

Your exclusive chance to take a peek at Dolce & Gabbana's forthcoming spring/summer 2010 womenswear collection before its debut on the catwalk on Sunday.


Preview SS10 Dolce & Gabbana in the pre-show diaries
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Rival the access of a top fashion editor (only without the need for heels) and take a front row seat now.

Fashion, as we all know is obsessed with the next big thing, unless that it is we’re discussing the fixed culture of the catwalk show. When it comes to showing its forthcoming collections, the fashion world still attaches a huge importance to the ritual of a catwalk show and its industry audience. This season however the designers Dolce & Gabbana have decided to change all of this...

Starting today in a unique video series entitled the 'Pre-Show Diaries' the designers Dolce & Gabbana will offer a unique preview of their spring/summer 2010 collection before it's actual show on September 27th at the Metropol theatre, in Milan.

Take a look at the preview below.

Opening a previously unseen window on the work of designers Domenico Dolce and Stefano Gabbana and their style team in the days prior to their catwalk show, this new democratic way of showing a collection, will offer a collection preview not only to the fashion industry but a wider audience including, you dear reader.

**Make sure you click back everyday on Swide as we bring you new videos everyday from this exclusive video series**

Preview SS10 Dolce & Gabbana in the pre-show diaries

Read what designer Stefano Gabbana has to say and find out why the designers have decided to take this step here www.swide.com/Exclusive--Dolce---Gabbana-change-the-catwalk-rules

Source & Photo Credit: Dolce & Gabbana

Music: Calcutta Joint (Instrumental)
Artista: Daelle


 

 

TAGS: pre-show diaries dolce&gabbana d&g stefano gabbana designers preview ss10 womenswear online magazine style magazine fashion magazine