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Backstage at the speed of light
Posted Jul 31, 2009
Fashion shoots are of course the perfect opportunity to try on lots of new clothes, parade in front of studio lights and feel close to fashion. That was however until we all decided to buy fashion 24-7 and thus began the world of online shopping.
Behind the scenes of D&G's new online boutique dangstore.com there is a constant flurry of activity as new D&G product arrives, stylists select the new must-have looks and outfits are photographed in real-time.
Follow us, as Swide takes you exclusively backstage on a virtual shoot.
Despite it being July, in the true spirit of fashionistas everywhere, the virtual world is already on to the next big thing and next season's down jackets.
A hop, skip and jump to the site - and you can find the down jacket already and waiting to buy - night or day.
(Select your country, click on apparel, then jackets and coats and you'll find an identical coat store.dolcegabbana.com/Jacketscoats).
Despite our virtual shoot travelling at the speed of light - there is of course always a moment of downtime, spent naturally pondering footwear choices.
Fashion's obsession with the next big thing - and our virtual shoot follows suit, already moving onto the next look.
Which, as you may have guessed, is online now in the store's knitwear section.
Classic is captured by the futuristic.
There's nothing of the social butterfly about the virtual shoot. Capturing cool, clean shots, every item on the dangstore.com gets it's own fifteen minutes of fame in front of the camera.
And, yes - the top is online to buy now (click in apparel/t-shirts).
The new D&G fall/winter looks arrive ready for an army of stylists and photographers to capture.
Click here to check out D&G's new online boutique dangstore.com.
With special thanks to The Yoox Group
Source: D&G
Photo Credits: Yuri Ahn for Swide
Text: Kerry Olsen
TAGS: d&g virtual shoot dangstore.com the yoox group fashion shoot models online store online shopping backstage fashion style
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