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Mainstream music is fine by us, but so much more can be said about an indie artist trying to make it in the industry. New artist, Electric Slim shares what it's been like for him to break into the dog-eat-dog music industry and what's driven him thus far. (> more)
World-renowned for his rock 'n' roll lifestyle full of beautiful women and exclusive parties, Olivier Zahm offers a peek into his glamorous world with his Purple Diary exhibition at Parisian boutique Colette. Swide takes a look at the man behind the Ray-Ban aviators and why we're so fascinated by him. (> more)
Way before the Scott Schuman’s, Tommy Ton’s and Garance Dore’s of our time, the world of street style photography had Lisette Model. Swide takes a look at both her work and her contribution to street photography. (> more)
A clash of interests left electro duo, Audio Bullys less than pleased with their last album, “Generation”. Now returning from a four-year hiatus and following only their own advice, Audio Bully’s will be releasing a new album, “Higher than the Eiffel Tower”. From the sound of their latest release, “Only man”, Audio Bullys will be soon be winning back the hearts and ears of the fans that initially fell in love with them. (> more)
With Paris fashion week beginning today, what better time than now to introduce the talented, Paris-based singer-songwriter, Micky Green. Australian native, now Paris resident, Micky has been receiving widespread attention for both her music and personal style. Swide uncovers why Micky has us singing, “Oh Micky, you’re so fine. You’re so fine, you blow our mind, hey Micky!” (> more)
The most talked about campaign of this spring. Find it all here, including the newly released final shots. And stay tuned as we have more left in store. (> more)
Madonna in never-seen-before S/S 10 campaign and backstage shots and how she invented a new form of exercise. (> more)
Swide's new series is all about interviewing leading fashion icons to discover what makes them tick. To kick start we tried find out what was lurking in Tabitha Simmons' shoe cupboard! (> more)
As if stumbling out of a darkened Alice in Wonderland landscape, the brilliant Tokyo based Ryohei Hase captivates with his thought provoking and 'we want on our walls' digital paintings. Fascinated by the artist behind them Swide went long distance to Tokyo to interview him. (> more)
In pre-Chace times, Zac was our ultimate underage obsession. He then morphed into Zaquisha and we lost interest… Could this no-singing all-acting film revive the flame? (> more)
Why do we love Mariah Carey so much? Because of course she's a diva and not afraid to show it. We point out the more obvious displays of divadom from her performance on last night's Italian version of the X Factor - starting with of course the jeweled microphone stand and surprisingly her views on Obama. Who said X Factor wasn't educational? (> more)
Is it something about rock & roll that makes celebrities dream of a life of military precision? Whatever it is, Mika, Pixie Lott and Tom Meighan from Kasabian are all saluting the military jacket. (> more)
New boys on the rock blog - Neimo are currently creating an underground industry buzz with their second album Modern Incidental. (> more)
Swide caught up with the supermodel to discover which numbers she really wants and how Mario Testino convinced her to get naked (really). (> more)
With over 170 million combined album, singles and videos sold worldwide during her career with Arista Records, Whitney Houston has been taking to the worldwide X factor stage to show the kids how it’s done. (> more)
Madonna is known for her canny ability to tap into underground trends and take them mainstream. Swide takes a look at how her latest album cover by street artist Mr.Brainwash is capturing the voice of the street. (> more)
Much as we love being prepared for every occasion it's time to face the facts ladies, we're not Boy Scouts. There's no need to pack a sleeping bag for a day at the office. We spot a new celebrity tribe opting for 1940's elegance and discover why glamour could be the new form of fashion rebellion. (> more)
As we’re all aware of, there’s an awful lot said about supermodel Naomi Campbell, so Swide took the opportunity to set the record straight and ask her to describe herself. Here’s what she said. (> more)
We wondered where Kirsten had got to until we saw one of Hollywood's quirkiest actresses skipping merrily in Tokyo. (> more)
This new series is a 20,000-mile road trip over 70 days across the U.S where people are interviewed along the way. Subjects were found driving around the roads, and in bars and it’s fascinating stuff without any hint of reality kitsch. (> more)
Peaches is set to take the lead part in forthcoming film Cross Country which she describes as an ‘existential psycho drama about metamorphism.’ Indeed. (> more)
Inspired by the boys and girls from Copacabana, fashion photographer Mario Testino’s new book MaRIO De Janeiro captures the essence of this seductive city. With Rio winning the prize for the 2012 Olympics - has the city ever looked hotter? (> more)
In Swide's series Meet The Bloggers - Swide interviews leading bloggers to ask them what life is really like in the blogasphere. We meet French fashion blogger Garance Dorè. (> more)
On writer Douglas Coupland's site there is a quote which say's "technology favours horrible people”. Put your iPhones down and step in the words of the zeitgeist. (> more)
In our Swide series, Meet the Bloggers, we interview leading bloggers to ask them what life is really like in the blogasphere. Today's star superblogger is Jackie Dixon and her virtual voyeuristic pot of fashion gold - Show Me Your Wardrobe. (> more)
Where have we been in our playlist bubble? The minute we saw this video courtesy of Daniel Merriweather (a music star who's not afraid to share) we were hooked. (> more)
Now in its fifteenth year, the Los Angeles Film Festival is a world-class event, showcasing the best in new American and international cinema. Kicking off the festival which runs until June 28th was the very A-List Miss Johansson. (> more)
We're in the mood here at Swide for some kissing action. First we spotted Stefano Gabbana & Roberta Armani at it, and now we discovered the real cost of a kiss with Robert Pattinson.... (> more)
Finally our Swedish princess is leaving the North to begin her world tour. First date (already sold out) will be on May 29th in Los Angeles at the Masonic Lodge, Hollywood. Swide reveals the full tour dates and those rumours about that second album... (> more)
As we all know Brit girl about town, Alexa Chung has already been crowned Queen of Cool - but an association with real royalty and Prince Charles? Swide investigates... (> more)
Josh Hartnett, Victoria Beckham and David Beckham. What do they all have in common apart from being members of the A-list? Modelling, that's what. By day they work a certain high-powered fashion brand's billboards and yet in real-life... (> more)
Courtesy of online magazine Red Carpet Fashion Awards - we spot actress Halle Berry on Jay Leno's show in the season's must have shade. Wearing a Dolce & Gabbana tulle dress - click here for a clip from the programme. (> more)