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The most talked about campaign of this spring. Find it all here, including the newly released final shots. And stay tuned as we have more left in store. (> more)
Madonna in never-seen-before S/S 10 campaign and backstage shots and how she invented a new form of exercise. (> more)
The saying better the devil you know has never appeared so obvious as at last's night Elle’s Women in Hollywood tribute, an annual event that honored actresses such as Julie Andrews, Katie Holmes, Robin Wright Penn, Rene Zellweger and Emily Blunt. (> more)
If your idea of heaven is a place that's only about pleasure - artist Will Cotton's work could be right up your street. Celebrated for his sugary paintings of gingerbread houses, chocolate forests and ice-cream, Swide gets a five minute sugar fix. (> more)
When Swide heard word of a new songstress on the block, off we went to get the inside scoop on what's next for this young Brit star making her mark on the charts. Watch our exclusive video here. (> more)
In Swide's series Meet The Bloggers - Swide interviews leading bloggers to ask them what life is really like in the blogasphere. Next up is superblogger Dan The Scout. (> more)
When your job entails hanging out on a luxury yacht with world famous designers, we did wonder what supermodel Claudia Schiffer considers an actual holiday to be. As it's June and it's sunny (in Italy anyway) we thought it was time to quiz the world of fashion about their summer plans in Swide's new interview series. (> more)
New art book PULP showcases post-apocalyptic futures & crime scenes gone bad. Pretty much like an average catwalk show really... (> more)
It's June, it's sunny (in Italy anyway) and so time for a new interview series as Swide asks the world of fashion about their summer. (> more)
Direct from the 2009 Venice Biennale Swide brings you an exclusive series of images. Next is the series is the phrase no-one likes to hear in the art business, "selling out". (> more)
Keeping in theme with her new song title, the Italian named Paparazzi, Lady Gaga opts for a vintage dress by Italian Designers Dolce & Gabbana for her new single. We preview the new video here. (> more)
Winona Ryder talks breakdowns and break-ups with ELLE U.K. Starring in new film The Private Lives of Pippa Lee based on the bestselling book alongside Gossip Girl's Blake Lively and Robin Wright Penn, Swide takes a peek at the film's trailer. (> more)
Shot by designer Stefano Gabbana hmself - Swide takes a peek at supermodel Eva Herzigova en route to Dolce & Gabbana's Cannes party. (> more)
You can rely on an A-lister like Dita Von Teese to maintain her fitness schedule even when in the hedonistic party zone that is Cannes Film Festival. Swide discovers her top fitness tips that involve champagne. (> more)
Has Lindsay been reading our "Do blondes have more financial fun?" post we wonder? Refreshingly looking like a Hollywood heroine rather than Hollywood tabloid fodder - Swide takes a peek at the Spanish Vogue shoot courtesy of X17online.com. (> more)
It's rumoured that in fashion capitals around the world as we speak - doors to private screening rooms are being opened and the lucky VIP guests are getting their first glimpse of the legendary editor Anna Wintour as she goes about her Vogue daily life. (> more)
It's Monday - and so only fitting we should be talking about bed. The original John & Yoko Amsterdam Bed-In happened forty years ago in March 1969. Swide gets out of bed to take a look at the tributes forty years on. (> more)
If you think things are a little cramped at home view photographer Michael Wolf’s “100 x 100” series - a look at one of Hong Kong's oldest housing projects. (> more)
Champagne, supermodels, cinema and all on a school night. Supermodel Eva Herzigova is pictured walking the red carpet in what appears to be her favourite colour - red. Watch and learn ladies... (> more)