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The Business of Fashion’s founder speaks to Swide tribe

Posted Feb 10, 2011

What should high luxury brands consider before entering a social media network? Is a fashion movie a new form of marketing? How can brands increase their digital IQ? Get the does and the donts from the expert.

Shot while giving his view on print, Imran Amed from Business of Fashion shares his conclusions on the current online communication situations and his advices to succeed in a new PR era. Interactivity is key to break through but also to remain visible on the virtual map.

Credits: Swide, Business of Fashion 

 

TAGS: dolce&gabbana dolce & gabbana d&g d & g online luxury magazine imran amed business of fashion bof digital iq social network media digital communication blog blogging facebook twitter keys rules tumblr flickr orkut youtube digital marketing viral guerilla brands fashion luxury