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It's time for virtual change at Vogue
Posted Nov 17, 2009
Despite the flack hurled in her direction for running Vogue America as a dictatorial regime (but dear readers, have you ever tried controlling an office of fashionistas?) Anna is reaching out to the virtual world with a little help from Obama. Blue State Digital will work on Vogue.com on both the editorial and business sides focusing on reaching readers and subscribers confirmed a Vogue spokesperson today to online media site Jezebel.
Blue State Digital - who are credited with being able to break up a candidate's supporter list into more usable lists of people like "those who will donate" and "those who will volunteer" according to online site Business Insider is as "applicable to driving sales as it is claiming the vote". With a little help from her friends - albeit ones in high places, it looks like Anna is set to rule the (only fashionable of course) digital waves too.
Kerry Olsen
Source: Jezebel
Photo Credit: Getty Images
TAGS: anna wintour blus state media barack obama online media vogue.com
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