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"Macho, macho man..."
Posted Apr 14, 2010
Dolce & Gabbana 2010 World Cup commemorative underwear line Calcio will be available to buy in-store as of mid-May.
If Calcio undies are 2010 essentials for any modern Italian supporter “gentleman”, the campaign is a must-see! Five soccer stars have slipped into Dolce & Gabbana latest men’s underwear range: Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito. These body cons are definitely a reason to support the national team.
The campaign was shot in front of a locker room shower stall and was done by the internationally known fashion photographer Mariano Vivanco, who has worked on previous Dolce & Gabbana campaigns. His privileged relationship with the iconic brand is once again revealed in this photo series, where he succeeded in capturing the essence of the Dolce & Gabbana man.
Discover the first part of our behind the scenes video series:
Photo credits: Mariano Vivanco
Text by Delphine Hervieu.
TAGS: football world cup 2010 dolce&gabbana underwear menswear undies italian soccers antonio di natale vincenzo iaquinta claudio marchisio federico marchetti domenico criscito juventus football team d&g dolce & gabbana advertising campaign mariano vivanco fashion photographer mariano vivanco calcio underwear calcio line men fashion underwear campaign italy soccer
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