Swide Magazine by Dolce&Gabbana

I once had a colleague who used to stock her fridge with shoes. Not random ones though, she had a killer wardrobe, therefore they were killer heels that matched her outfits.

 She never ate at home so she said 'Why not?' when her mother advised using the fridge as extra storage. My great-grandmother used to put her perfume bottles in the fridge in order to keep them 'fresh' as she would call it. My next door neighbor keeps his t-shirts in his fridge as well and he defends his rather 'strange' behavior saying: 'I like the touch of cold t-shirts on my skin when I wear them after a hot shower.' Me? I'm a simple guy: a few cucumbers to use as an eye-mask, avocado puree' as a purifying mask and a bottle of perfume, as a family tradition. 

 Since fridges are always marketed as a 'food' storage, it is kind of strange to see out-of-context uses. What you store inside your fridge is a bit of how you run your life, no? Karl Lagerfeld once said fashion is the healthiest motivation to lose weight, is it really? Do you have all that non-fat stuff infesting your Smeg? Or are you the type who can't get enough of the tasty fried chicken?

 Do you drink milk or orange juice in the mornings? How do you digest after dinner? A bottle of Perrier or limoncello? Tell me what you eat and I might tell you who you are. 

 Stephanie de Rouge is an amazingly talented photographer who got my attention like a Kinder egg that gets the attention of a 3 year old. Kinder has one surprise inside, Stephanie has many. Her first work that I got to see was 'in your fridge'. She documented various types of people in their bedrooms then she decided it wasn't enough so she started shooting the inside of their fridges in order to get a glimpse into their personalities.

 She said: ' The building walls don't talk. New Yorkers move all the time, share and sublet rooms. Not a good setting for a long term relationship with one self.' I have to admit that I fell in love with her work. It was the work of a genius. After having seen this pictures, I remembered a scene from the movie 'Pianist'. Do you remember when the family wants to hide the money from the police, they hide it under the newspapers on the table? They leave it there, in the most obvious, least hidden place.

 But given that it's laid out that openly, nobody cares about the newspapers so they never find the money. Inside of a fridge is like that. In a way, it seems so obvious that it's a storage for food that you don't even check it. But when Stephanie gives in to her curiosity and starts photographing it, she finds different things: tshirts, barbies, toys... 

 Yes, you should definitely check Stephanie de Rouge out. And not only 'in your fridge'. I have to say that my personal favorite is 'Not Really Fashion' that has this melancholic feel to it.

 I'll be following the works of de Rouge with intense curiosity. I'll be happy to have my 'I've told you so' moment as she'll become world wide famous for the exquisite art she'll reflect through her lens.

Credits: Stephanie de Rouge 

Written by Yigit Turhan 

TAGS: dolce&gabbana dolce & gabbana d&g d & g online luxury magazine fashion stephanie de rouge dazed digital art fridge refrigerator frigorifero family portrait photography photo photos picture pictures artist artists new york ny nyc us usa stephany stefanie