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Exclusive - Jonas Akerlund tells us a golden story

Posted Oct 15, 2010

Jonas shares with Swide his first impressions on the Roman set of the Martini Gold campaign. In between 2 labels, the trick was to express these 2 identities in an original way.

Different voices to build common lyrics with a strong woman, Monica Bellucci, to embody them. Off the moment feelings and thoughts, Jonas admits that the way to go in Rome is to go with the flow. Play with the unexpected to get this magic balance between tradition and modernity. It is a cinematic take-on a drink that is more than a blend. Like Dolce&Gabbana, Martini is a lifestyle and thanks to Jonas a new gold movie style.

 Read more about Martini Gold on Swide.com.

 

Sources: Dolce&Gabbana, Martini® Gold by Dolce&Gabbana.

 

TAGS: Martini spirits spirit dolce&gabbana dolce & gabbana dolcegabbana dolce gabbana d & g d&g dg d g dolce gabbana stefano domenico taste drink drinks cosmo cosmopolitain fashion fashionable AW10 martinigold martini gold by dolce&gabbana gold new to launch september milan italy luxury online magazine fashion magazine Martini Gold 2010 monica bellucci jonas akerlund rome tradition elegance sensuality