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Araki does visual poetry

Posted Apr 28, 2009

Japanese photographer Nobuyoshi Araki hits newsstands this month with a new ad campaign for luxury Italian company Bisazza. The firm that produces glass mosaics puts a unique spin on its new collection.

Using one of the world's most provactive photographers, Araki is never going to result in bland, lifestyle shots which is why we were intrigued to hear of a design company opting for a campaign that didn't involve white backgrounds and detailed shots.

Opting for a more avant-garde artistic expression using Araki’s original and highly recognised style in conjunction with Art Direcctor Marco Braga, the provocative yet iconic campaign images represent Araki’s personal interpretation of the Bisazza brand,

As usual, Araki’s shots centre on an Oriental woman tied in the ancient art of Japanese bondage or kinbaku. The models featured in the campaign wear traditional kimonos, with floral prints evoking the Bisazza Mosaic collections.

To see more of Nobuyoshi Araki's work and his online store see www.arakinobuyoshi.com. 

For from the Bisazza collection click on www.bisazza.com

 

Source: www.bisazza.com

Photo Credit: Nobuyoshi Araki for Bisazza

Art Direction: Marco Braga

 

 

TAGS: nobuyoshi araki photographer bisazza marco braga mosaics italian design