It starts today until October 16th the event that reunites the wine world and the web. For its Forth Edition, the agenda is set in Franciacorta, Italy.
European Wine Bloggers Conference: why wine blogs matter
It’s last call for all the wine lovers: today is the first of the three-day European Wine Bloggers Conference 2011.
The event, held in Franciacorta at Santa Giulia (Via Musei, 81, Brescia, Lombardy), is a unique opportunity that each year gives to passionate wine lovers around the world an appointment and a venue where to meet, debate, learn and discuss the convergence between the culture of wine and the web.
This year the European Wine Bloggers Conference will host around 200 international bloggers – and journalists, wine industry professionals, New Media Innovators – from 30 Countries, US, England, Mexico, SouthAfrica, Hong Kong, Brasil just to name a few.
On the website of the organization check out the videos about the participants of this year and the program, which lists workshops, conferences and wine tastings. Among the interesting panels, American blogger Evan Dawson will moderate a discussion on The Wine Stories Yet to be Told (industry trends) with the guests Jeremy Parzen, Catherine Liao ed Elisabetta Tosi.
And if you can’t be there, follow the event in streaming on the web (look for the official hashtags #ewbc and #ewbc11).
The people behind this innovating project are Gabriella and Ryan Opaz, from Catavino blog, and Robert MCIntosh, from The Wine Conversation blog, who started this adventure in Rioja with the first international meeting of bloggers. This year it’s Italy’s time to host it: Consorzio Franciacorta, leader of the Champenoise method production of Italian sparkling wine, won over the other Italian competitors.
This is a unique chance for Italy to let territory and its products speak for the Country. The venue is one of a kind: Santa Giulia is an 8th Century museum well known for its architectural diversity (pre-Romanistic, Romanaesque and Renaissance buildings). Its moisaics alone are worth a visit to Brescia (post-trip in the surrounding wine areas are on schedule, too).
The fact that the EWBC is already at its Forth Edition is a clear sign that bloggers have officially conquered the wine universe ground. Whether their role can still be debatable – should only professionals write on blogs? Which space and credibility to give to people who are very knowledgeable about wine but didn’t follow the institutional path? – it is sure that wine bloggers, today, matter.
The wine world has been reserved, up to only a few years ago, to those who spoke its language (which is, to those who hold a place in the wine professions).
The American wine critic Robert Parker years ago officially broke all the rules, starting to classify wines through points (the now famous 100-point rating system) and legitimizing a new language accessible to everyone interested in sipping wine.
Since then, people are aware that exists a more simple way to understand wine and they are more less scared to approach it.
If United States caught up immediately with this new system, for Europe it has been more difficult to accept this “code” that banned obscure sentences out of wine vocabulary.
Italy has embraced this path recently and we find evidence in the participation of Franciacorta as a main sponsor for EWBC.
Wine bloggers succeed in informing the readers without making them feel ignorants or overwhelmed with information they don’t need.How? The aim of wine bloggers, as much as the one of who reads them, is to enjoy wine and share this joy with others. Thanks to bloggers, this finally happens through quick tips, with no use of fussy words or complicate language. . And people who understand wine, buy it more gladly – and more frequently – too. That is why wine bloggers matter, and why people should not fight against a more immediate, familiar way to communicate wine. There will always be enough space for both languages: professionals need a more technical language to carry out their job at best. But not all of us need it – nor professionals want to use it all the time. In their “private” space, their blogs, they maybe rather talk to readers as they would with friends who love wine but are not working in it.
And fear not, wine bloggers who have no idea what they are talking about will be soon busted: a success of a blog is a matter of trust. A review of a wine can be wrong once, not twice: after that, it’s game over. Readers won’t go back there to get help about which wine to buy.
If you want to know more about wine blogs, here is a list of 10 you can’t miss:
- The Pour
- Intravino (in Italian)
Written by Elisa della Barba
Tagged with: #FOOD TRENDS
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