Pizza is emblematic of Italy’s food scene all over the world and it flatters us that abroad, in Philadelphia, they've dedicated an entire museum to it.

Pizza Brain is one of the must-eat-there spots in Philadelphia, housed in a former tenement building with benches outside and a family atmosphere inside. But from September it is also a museum. 

Everything started from a private collection that has grown to be the largest collection of Pizza memorabilia – literally, since it’s in the Guinness Book of Records. That is how Pizza Brain became the world’s first pizza museum, with an artisan pizzeria attached.

The objects come from local people as well as everywhere else in the world: little plastic toys, posters, movies, songs, photographs, recipes, pizza-shaped implements…here you can find everything that relates to pizza. The man behind this is marketing manager, Brian Dwyer. A dedicated website keeps you posted on all the news: on October 5^th, local illustrator Hawk Krall has unveiled the Philly Pizzalebrity Wall of Fame in the Pizzeria’s courtyard. 

But it’s not only about eating: the organisation of Pizza Brain is socially, ethically and environmentally driven and invites everyone who wants to know more to contact the Pizzeria directly. 

Written by: Elisa della Barba